Distribution Channels

Question 1

Wholesalers

Answer 1

firms that purchase large quantity of products then sell in smaller scales (e.g. Costco)

Question 2

Retailers

Answer 2

sellers of products to the final consumer (e.g walmart)

Question 3

Distributors and Agents (Brokers)

Answer 3

distributor: specialist business trade in products from a few manufacturers (e.g. bookstores selling from selective range of authors)

agent (broker): negotiators who act on behalf of buyers (e.g. real estate agents)

Question 4

Convenience Stores

Answer 4

small firms that stock limited range of FMCGs

Question 5

Supermarkets

Answer 5

sells mainly foodstuffs & groceries

Question 6

Hypermarkets

Answer 6

large outlet stocking broad range of products

Question 7

Chain Stores

Answer 7

has multiple outlets

Question 8

Department Stores

Answer 8

sells large range of products

Question 9

Independent Retailers

Answer 9

small, local vendors

Question 10

Specialty Distribution Channels

Answer 10

indirect way to distribute products without intermediaries (e.g. e-commerce, vending machines, mail order)