Distribution Flashcards
1
Q
What is distribution?
A
-To make products available in the right place at the right time in the right quantities
2
Q
What is the distribution channel?
A
A distribution channel moves a product through the stages from production to final consumption
3
Q
What key decisions affect the type of distribution channel used?
A
-Channel length eg direct or indirect
-Choice of intermediary
-One or several
-How to move the goods through the channel
-Control over the channel
