DISTRIBUTING AND PROMOTING PRODUCTS AND SERVICES- Ch 12 Flashcards
1
Q
Intermediary
A
Between the manufacturer and the final consumer.
Types of intermediaries:
Agents/brokers
Industrial distributors
Wholesalers
Retailers
Intermediary
Between the manufacturer and the final consumer.
Types of intermediaries:
Agents/brokers
Industrial distributors
Wholesalers
Retailers