Distinctions Flashcards
Merchant Bill of Rights
Advocate for full disclosure of fees and mandates published by the major credit card brands and issuing banks
Real cost of interchange (the wholesales pricing structure for Visa & MC)
10 core beliefs
Heartland Secure
EMV + Heartland E3 end to end encryption tecnnology + tokenization.
HPS Secure eliminates clear text data from the merchants’ point of sale system and network which removes the risk of the data being stolen
Breach Warranty
If a client has Heatland secure they automatically receive protection under the heartland breach warranty - at no cost.
If a breach occurs due to failure of Heartlands software or hardware then Heartladn will cover the cost of the forensic audit as well as any fees, penalties, compliance fines, and/or assesments industry.
Heartland Capital
Powered by Lendio which is the #1 marketplace for small business loans.
15 minute application with no fee or obligation
Funding Advisor guides the borrowoer through thte entire process
$5k-$5 million and receive funds within 24-48 hours
Faster Funding
Heartland merchants recieve funds from their c/c sales faster than any other processor not tied to a next day funding relationship.
Weekend deposits by Monday Morning and if they batch by 8pm M-F they recieve their funds by next day
Interchange Plus Pricing
true cost from Visa & MC along with a fixed markup to our customers
this protects them from arbitary price increases & ensures they recieve the full benefit of cost reductions such as resulted from the durbin amendment legislation
Heartland Analytics
Leverages Payment processing data that enables a merchant to quickly valiadate their marketing and advertising effectiveness by comparing new vs returning customers
Daybook - manually add events (fundraisers, campaigns or specials)
American Express OptBlue Program
offers interchange rates similar to visa and mc fro amex and combine all merchants transactions onto one statement which eliminates any extra fees associated with multiple billing
customers can recieve amex funding on the sames scheduele as Visa & MC
one point of contact to at heartland to handle any issues from all four card rates
Security / Technology
Our secure servers boast fast transaction speeds even in their busy seasons and our fully redundant infastructure uptime is 99.9 %
Batch recovery Systems gaurantess that a merchant will never lose a transaction in the event of POS failure
Award winning end to end encryption technology , which features layers of security using both software and tamper-resistant hardware, as well as encryption standard (AES) the most secure encryption
InfoCentral
at no additional charge merchants have online access to their card processing information at any time of day ton a tablet, desktop and lite version on mobile platform
view monthly statement, batches, deposits
email/text notifications on important insights abot their business
Chargeback Assistance
Heartland has a web-based sytem for merchants to submit dispute information
Can show merchants how to minimize chargebacks and losses to disoutes and assist the merchant in dispute resolution
Durbin Agreement
we pass 100% of the durbin benefit to the business owner, ensuring every “durbin dollar is passed to our customer
Transparency on Statements
monthly satements that show cleary how much they paid and for what they are paying
show here fees were sent to the card brands and the amount actually kept by card brands
our statements are clear and easy to reconcile with the merchants bank statements
MIddleman Elimination
We do not use any 3rd party sources (ISO independent sales organizations) or commercial banks to do our marketing
merchants dont pay extra fees associated like they do with a middleman
WE ARE A DIRECT PROCESSOR
Heartland Mobile Pay
Merchants can process transactions through mobile phones using our “mobilepayapp”
Mobilepay can be used as a stand alone terminal with our encryption or can be used as a back up should their POS, phone or connection fail
totally free and an optional card reader
