Disruption models Flashcards
9 Disruption Models
- Freemium Model
- Subscription Model
- Free offerings
- Marketplace Model
- Sharing Economy
- User experience premium
- pyramid Model
- Ecosystem
- On demand model
Freemium
basic, free (offers premium)
–spotify, linkedin, canva
Subscription
bind for long term, non divisible
–netflix, amazon (deliver automatic)
Free Offerings
Gain popularity though google, incomprehensible
–google, facebook
Marketplace
digital, buyer/seller, commission, fixed transaction costs, $ through ads
– amazon, uber, eBay
Sharing Economy – Renting & Leasing
car share available (certain time ‘.’), real estate, private companies
– Airbnb, Lyft
User experience premium
good customer experience –> adds value, high experience
–tesla, apple, premium market
Pyramid Model
quick build up, easy manage, prod. w/ high margins, easy explained
–amazon affilate, microsoft
Ecosystem
bind customer, buy apple phone (included in system), make change hard & prevent competition
–apple, google
on-demand
time is $$, provide services for peron w/o goods & time but w/ $
–amazon prime, uber