Display Training Flashcards
1
Q
The five kinds of displays ads are
A
- search - notice, consider, take action
- display - increase exposure
- video - engage customers differently
- shopping - advertise inventory, find leads
- app - increase app engagement
2
Q
The four ways to optimize your campaign are
A
- device targeting
- locations and language targeting
- bidding and budget settings
- ad extensions
3
Q
The four types of display strategies are
A
- awareness-based - target impression share
- consideration-focused - maximize clicks
- conversion-focused - maximize conversions (w/wo CPA)
- value-based - maximize conversion value (w/wo ROAS)
4
Q
The Performance Planner will recommend the following campaigns…
A
- search manual CPC or enhanced CPC
- Search maximize clicks or maximize conversions
- Search target CPA or target ROAS
5
Q
Performance Planner best practices include
A
- use non-last click attribution conversions
- create multiple plans for different marketing objectives
- use the performance targets feature
- use optimization score in the Recommendations page
6
Q
Factors to check while budget planning include
A
- seasonality
- market share
- growth
7
Q
The main goal of the Performance Planner is
A
to forecast and determine budgets while improving ROI
8
Q
It’s best to repeat the budget planning process…
A
monthly