Display Training Flashcards

1
Q

The five kinds of displays ads are

A
  1. search - notice, consider, take action
  2. display - increase exposure
  3. video - engage customers differently
  4. shopping - advertise inventory, find leads
  5. app - increase app engagement
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2
Q

The four ways to optimize your campaign are

A
  1. device targeting
  2. locations and language targeting
  3. bidding and budget settings
  4. ad extensions
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3
Q

The four types of display strategies are

A
  1. awareness-based - target impression share
  2. consideration-focused - maximize clicks
  3. conversion-focused - maximize conversions (w/wo CPA)
  4. value-based - maximize conversion value (w/wo ROAS)
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4
Q

The Performance Planner will recommend the following campaigns…

A
  1. search manual CPC or enhanced CPC
  2. Search maximize clicks or maximize conversions
  3. Search target CPA or target ROAS
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5
Q

Performance Planner best practices include

A
  1. use non-last click attribution conversions
  2. create multiple plans for different marketing objectives
  3. use the performance targets feature
  4. use optimization score in the Recommendations page
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6
Q

Factors to check while budget planning include

A
  1. seasonality
  2. market share
  3. growth
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7
Q

The main goal of the Performance Planner is

A

to forecast and determine budgets while improving ROI

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8
Q

It’s best to repeat the budget planning process…

A

monthly

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