Discovery_1 Flashcards
What is Ux research and why is it important?
UX research is the process of studying user behaviors, needs, and preferences to inform the design of user-friendly experiences. It’s fundamental for designing products and services that deliver optimal user satisfaction.
What are the main goals of UX Research?
UX Research aims to:
- Understand user motivations and preferences
- Identify usability issues and areas of improvement
- Validate design concepts
- Enhance user satisfaction and engagement
What is a UX Research Plan and what should it include?
A UX Research Plan is a document that outlines the research problem, identifies users to study, and establishes a timeline. It should include:
- Project scope
- Project timeline
- Participants list
- Project research methods
What are the four categories of UX research methods?
The four categories of UX research methods are:
- Behavioral Methods
- Attitudinal Methods
- Qualitative Methods
- Quantitative Methods
What is the difference between qualitative and quantitative research methods?
Qualitative methods explore in-depth insights and subjective experiences, answering ‘why’ and ‘how’ questions. Quantitative methods prioritize statistical analysis, collecting numerical data to measure user behaviors on a larger scale, answering ‘how much’ or ‘how many’ questions.
Name and briefly describe five UX research techniques.
Surveys: Gather structured data from a large sample of users
2. Card Sorting: Participants organize information into categories
3. Contextual Inquiry: Observe users in their environment
4. Individual Interviews: Ask questions and document answers
5. Focus Groups: Collaborative discussions led by a facilitator
What are the three main parts of structuring research questions?
Opening: Sets the context and inquires about users’ jobs or current usage
2. Middle: Explores key topics and elicits detailed feedback
3. Wrap-up: Allows participants to provide additional thoughts and overall perceptions
What is the Hawthorne Effect in UX research?
The Hawthorne Effect is when individuals modify their behavior or performance when they are aware of being observed or studied. It can impact UX research by influencing participants’ behavior or responses, leading to biased data.
What are some best practices for conducting UX Research sessions?
Some best practices include creating a friendly and optimistic environment, not leaving anything for interpretation, maintaining attentiveness, being an observer rather than a participant, and not providing training to participants.
What are the three main aims of UX Research?
UX Research aims to identify who the users are, what their priorities, needs, and wants are, and how the product could be helpful to them.
What should a UX Research plan include?
A UX Research plan should include the project scope, project timeline, participants list, and project research methods.
What is the difference between qualitative and quantitative methods in UX research?
Qualitative methods explore in-depth insights and subjective experiences, while quantitative methods prioritize statistical analysis.
What is a card sorting activity in UX research?
Card sorting activities involve participants organizing information into categories and providing insights into how users structure and navigate content.
What is contextual inquiry in UX research?
Contextual inquiry involves observing users in their environment and engaging in contextual conversations, allowing researchers to understand users’ challenges with real-world product usage.
What are the four parts of contextual inquiry?
The four parts of contextual inquiry are Context, Partnership, Interpretation, and Focus.
What is the benefit of individual interviews in UX research?
Conducting individual interviews creates a comfortable environment for participants to express their opinions openly, enabling researchers to understand user needs, pain points, and desires.
What is a focus group in UX research?
Focus groups are collaborative discussions led by a facilitator that gather opinions, new ideas, and participant expectations on the project deliverables.
What is usability testing in UX research?
Usability testing involves observing and evaluating users’ interactions with a product to gather feedback and ensure that the design meets user expectations.
What is A/B testing in UX research?
A/B testing is a technique that involves comparing two or more design variations to determine which performs better regarding user engagement, conversion rates, or other metrics.
What are diary studies in UX research?
Diary studies involve participants documenting their experiences and thoughts over an extended period, providing researchers with insights into user needs.
What are the three main parts of structuring research questions?
Research questions are typically structured with an opening that sets the context, a middle section that explores key topics, and a wrap-up that allows participants to provide additional thoughts.
