Discovery Flashcards
3 stages of Layering for Pain
Clarification, Quantification, Amplification
Clarification - Examples
- Can you provide more detail about X problem?
- How long has this been a problem?
- How often is this happening?
- What’s led you to find a solution for this issue now?
- Have you tried to solve this problem in the past?
Quantification - Examples
- How long does it take you to resolve X?
- How much time are you spending on X?
- What does it cost you each time this happens?
Amplification - Examples
- If you didn’t have to spend time on X, what would you be doing instead and how would that impact the business?
- What would you personally be doing with that time back?
- If we were able to mitigate that revenue loss, what would that do for the business?
- How does that impact you personally?
SPIN
Situation
Pain/Problem
Implication
Need
CORE 8
The main non-software, usually quantified, goals of the business
Decision Making Process
Knowing what needs to happen to sign and pay, + who needs to be involved.
Qualification Musts
Looking through the lens of long-term success with Extensiv from a feature function standpoint. Where will they get stuck in IM or churn?
Core 8: Question 1 (biz goals)
Outside of what you’d like the software to solve, what are your main business goals?
Core 8 : Question 2 ($)
Thinking more specifically in terms of revenue, what are your main revenue goals?
Core 8 : Question 3 (time)
When do you need to hit (insert revenue) by?
Core 8 : Question 4 (areas)
What areas of the business are you working on to achieve your goals?
Core 8 : Question 5 (impact)
Now that I understand more about some of the challenges you’re facing and their impacts, I want to take a step back and understand the overall impact of your revenue goal. What happens if you don’t reach your goal of $X by Y date?
Core 8 : Question 6 (biz future if goals achieved)
Looking at this from the more positive side, let’s say you do reach your goal of $X by Y date, what does that enable you to do from a business perspective?
Core 8 : Question 7 (personal impact)
What about from a personal perspective, is there an impact on you personally if you reach your goal of $X?