Discovering existing environments and business processes

Question 1

The client has a large amount of data from multiple databases that are used for the marketing communication campaigns with different types of contacts (prospect, customers, etc.). Which two solutions would you recommend to centralize the information in the Adobe Campaign platform?

Answer 1

A cloud solution architecture using the Federated Data Access partially. The contact information and the reconciliation will be managed by a data import process

An house hosting solution using the Federated Data Access for all the data. The data reconciliation would be managed dynamically

Question 2

The client uses a Content Management system (CMS) to manage and to host the content. Which two solutions can be proposed with Adobe Campaign to be able use the content?

Answer 2

Create an access from the user desktop to the CMS to allow the content selection and upload in Adobe campaign.

Create the content in Adobe campaign by using the resources in the CMS (logo, pictures) to take into account automatically all the resource changes done

Question 3

A client has multiple brands and manages all the marketing communication with different marketing teams. What information do you need to identify the impact on the architecture?

Answer 3

The data security policy from the different brands

The data source for each brand

The communication email volume for each brand

Question 4

A client manages multiple brands and needs to be able to send communication by using different sub-domains (one sub-domain per brand). Which two actions need to be completed?

Answer 4

Create new sub-domains to delegate to Adobe

Define for each sub-domain the from, abuse and postmaster addresses