Direct & Online Marketing

Question 1

Customerization

Answer 1

The process that occurs when a business customizes products or services by using feedback obtained from its clients.

Question 2

B2B

Answer 2

Business to business sales

Question 3

B2C

Answer 3

business to consumer sales

Question 4

C2B

Answer 4

consumer to business sales

Question 5

C2C

Answer 5

consumer to consumer sales

Question 6

Brick and Mortar

Answer 6

A traditional “street-side” business that deals with its customers face to face in an office or store that the business owns or rents.

Question 7

Click and Mortar

Answer 7

Traditional brick and mortar businesses that have added online marketing to their operations

Question 8

Web Site

Answer 8

a location connected to the Internet that maintains one or more pages on the World Wide Web.

Question 9

Webcasting

Answer 9

Web broadcast in which a live event (supported by audio, video, and chat capabilities) is presented to a large number of web users from a website

Question 10

Intranet

Answer 10

a network that works like the Internet but can only be used by certain people (such as the employees of a company)

Question 11

Extranet

Answer 11

an intranet that can be partially accessed by authorized outside users, enabling businesses to exchange information over the Internet securely.

Question 12

Interstitials

Answer 12

an advertisement that appears in a separate browser window while you wait for a Web page to load

Question 13

Disintermediation

Answer 13

to attempt to do away with intermediary entities between two primary market forces