Direct Marketing, Internet Technology Communications & Outsourcing Flashcards
What is the definition of direct marketing?
Any form of sales promotion
True or False: Direct marketing includes direct marketing by charities and political organisations?
True
Define this concept: Direct Marketing
Any form of sales communication directed to particular individuals
What is excluded from Direct Marketing with respect to the GDPR?
(1) Messages that do not include personal data, and
(2) Messages that are purely service related
True or False: Under the GDPR, individuals have a limited right to object to direct marketing, only in certain circumstances.
FALSE - individuals have an absolute right to object to direct marketing.
How does the GDPR apply to direct marketing?
It applies to all direct marketing.
How does the ePrivacy Directive apply to direct marketing?
It applies to DIGITAL MARKETING, specifically outlining rules to impact avertising behaviour.
What requirements does the GDPR place on Controllers with respect to direct marketing?
(1) Clearly and explicitly inform individual of right to opt out,
(2) Allow opt out across all channels and
(3) Honor opt out requests, remove personal data and profiling.
True or False. Postal marketing are subject to the ePrivacy Directive
False.
True or False: Telephone marketers are subject to the ePrivacy Directive.
True.
Controllers must ensure they satisfy the general requirements of the GDPR.
True or False. Email marketers are subject to the ePrivacy Directive.
True.
Controllers must ensure they satisfy the general requirements of the GDPR.
True or False: In the absence of mandated consent, controllers may require on legitimate interests for direct marketing
True subject to conditions
What are the conditions that allow direct marketers to rely on legitimate interests in the absence of mandated consent for direct marketing?
Balance the following:
(1) Whether individual is existing customer
(2) Nature of products/services
(3) Whether controller previously told individual whether they would send direct marketing communications
True or False. Mandated consent is required for direct postal marketing
True in MOST member states
True or False. Email marketing requires prior consent.
True - subject to additional considerations