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Marketing > Digitalization & Marketing > Flashcards

Digitalization & Marketing Flashcards

1
Q

Digital Business Models

A
  • The Long Tail
  • Freemium
  • Sharing Economy
  • Multisided Platforms
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2
Q

The Long Tail

A

Idea: Accessible Niches – even small niches

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3
Q

Freemium

A

Idea: Entrance level free; upgrade or additional services or options paid

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4
Q

Sharing Economy – Collaborative Consumption (Ko-Konsum)

A

Idea: Buy and / or use products and services together

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5
Q

Multisided Platforms

A

Idea: Offer a platform for exchanges (examples: AirBnB, Ebay,Uber)

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Marketing (13 decks)

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