Digital vs traditional marketing Flashcards
1
Q
traditional marketing
A
- advertisements (tele & newspaper)
- print media (magazines & brochures)
- physical showroom
- cold calling & door knocking
2
Q
television advertisement
A
- based on viewership
- more expensive due to production costs
3
Q
newspaper advertisements
A
- based on circulation
- short lifespan cuz its a per day per insertion so if you want more need to pay more
4
Q
property magazines
A
focus on luxury properties with multiple-page features of various developments
5
Q
Digital marketing strategy pyramid (top to bottom)
A
- brand: influence
- email: share
- content marketing: authority
- social media marketing: relationships
- search engine optimization: interest
- paid marketing: awareness
- website: presence
6
Q
digital marketing channels
A
- social platforms (FB, Insta, Twitter)
- Content ( Blogs, YT)
- Virtual REality tours
- google ads
7
Q
Differnence in cost
A
- traditional marketing: highly capital intensive
- digital marketing: cost effective
8
Q
tracking capability
A
- traditional marketing: effectiveness only understood after campaign
- digital marketing: instant tracking capability
9
Q
targetted
A
- traditional marketing: categorical targeting
- digital marketing: multi-faceted
10
Q
human interaction
A
- traditional marketing: higher
- digital marketing: lower
11
Q
target audience
A
- traditional marketing: older generation
- digital marketing: younger generation
