Digital transformation

Question 1

What is digitalization?

Answer 1

Digitalization is the process of converting information, processes, or objects from a physical or analog form into a digital format. It involves the use of digital technologies to transform traditional methods of storing, processing, and communicating information into electronic, computer-based systems.

Examples are:

• Scanning and storing physical documents as digital files
• Using electronic medical records
• Conducting financial transactions online

Question 2

What is digital transformation?

Answer 2

Digital transformation refers to the process of using digital technologies to fundamentally change how an organization operates and delivers value to its customers. It involves the integration of digital technology into all areas of a business, fundamentally changing how the business operates and delivers value to customers.

Digital transformation can have a significant impact on an organization’s products, services, and processes, and can involve the use of technologies such as artificial intelligence, the Internet of Things, and cloud computing. The goal of digital transformation is to improve efficiency, increase competitiveness, and drive new revenue streams by leveraging the power of digital technologies

Examples:

• A retail company implementing an e-commerce platform.
• A manufacturing company using 3D printing: A manufacturing company might adopt 3D printing technology to produce custom parts on demand. This would change the way the company designs and produces products, and could allow it to offer more personalized products to customers.
• A financial services company using artificial intelligence: A financial services company might use artificial intelligence to automate tasks such as fraud detection or risk assessment. This would change the way the company operates and could allow it to offer new products or services to customers.
• A transportation company using self-driving vehicles: A transportation company might adopt self-driving vehicle technology to automate its operations. This would change the way the company operates and could lead to new business models and revenue streams.

Question 3

How can digital transformation be split into different levels of adoption?

Answer 3

Basic adoption of digital technologies: At this level, an organization is using digital technologies in a limited way, such as using email or a website for communication, or using digital tools for tasks such as word processing or spreadsheet management.

Digital integration: At this level, an organization is using digital technologies to integrate various functions and processes across the business. For example, a company might use digital tools to automate and streamline its supply chain or to integrate its marketing and sales efforts.

Digital optimization: At this level, an organization is using digital technologies to optimize and improve its existing processes and operations. For example, a company might use data analytics to improve decision making or use artificial intelligence to automate tasks.

Digital innovation: At this level, an organization is using digital technologies to drive new growth and create new products, services, and business models. For example, a company might use the Internet of Things to develop new connected products or use virtual reality to create new customer experiences.

Digital transformation: At this level, an organization has fully embraced digital technologies and has fundamentally changed how it operates and delivers value to customers. Digital transformation involves the integration of digital technologies into all aspects of the business and can lead to significant changes in products, services, processes, and business models.

Question 4

What the 4 digital business model?

Answer 4

• Omnichannel
• Supplier
• Open ecosystem driver
• Service producer

Question 5

What is the omnichannel business model?

Answer 5

An omnichannel business model is a type of digital business model that involves providing a seamless and consistent experience for customers across all channels, including online, in-store, mobile, and social media. An omnichannel business aims to provide a consistent brand experience and integrate all channels in a way that makes it easy for customers to interact with the business and make purchases.

The goal of an omnichannel business model is to create a seamless and convenient experience for customers, regardless of how they choose to engage with the business. This can involve integrating various channels, such as the company’s website, mobile app, and in-store systems, to allow for a cohesive customer experience.

Examples are:

Starbucks: Starbucks has implemented an omnichannel business model by integrating its physical stores, mobile app, and loyalty program. Customers can use the Starbucks mobile app to place orders and make payments, earn rewards through the loyalty program, and access special offers and promotions.

Nike: Nike has implemented an omnichannel business model through its e-commerce website, mobile app, and physical stores. The company allows customers to shop online, in-store, or through the mobile app, and provides a consistent brand experience across all channels.

Question 6

What is the open ecosystem driver

Answer 6

Open ecosystem driver is a concept that refers to the ways in which an open ecosystem can support and drive the growth and success of a digital business. An open ecosystem is a network of organizations, individuals, and systems that are connected and collaborate in order to create value and achieve common goals. In a digital business model, an open ecosystem can provide a range of benefits, including access to new markets and customers, increased innovation and creativity, and the ability to leverage the diverse expertise and resources of a wide range of stakeholders.

Exampels are:

• Airbnb
• Etsy
• Github

Question 7

What is a great modular product/Service product

Answer 7

A modular product is a product that can be changed to different specific needs. Like a furniture that can be built into multiple furniture.

A modular service product that can be customized and adapted to customer needs.

Question 7

What is a great modular product/Service product

Answer 7

A modular product is a product that can be changed to different specific needs. Like a furniture that can be built into multiple furniture.

A modular service product that can be customized and adapted to customer needs.

Examples are:

• Lego
• Paypal.

Question 8

What are some of the primary trends that drive transformation?

Answer 8

• Digital data
• Big Data
• ML prediction
• AI
• Automation
• AI
• Robotics
• Digital customer acces
• Social networks
• Mobile internet
• E-commerce
• Networking
• Cloud based business
• Platforms
• Sensor technology
• Mobile devices
• Internet of things
• Smart robots
• 3D printing
• AI
• VR/AR
• Automation
• Blockchain

Question 9

What are the steps in the digital transformation roadmap?

Answer 9

• 1. Digital reality

1.1 Sketch of the existing business model

1.2 Analysis of value chain and actors

1.3 Collection of customer requirements

• 2. Digital ambition

2.1 Set objectives & prioritize business model dimensions

• 3. Digital potential

3.1 Collection of beast practices for digital transformation

3.2 Collection of digital transformation enablers

3.3 Design of the future digital business model options

• 4. Digital fit

4.1 Evaluation of option regarding fit, customer requirements, objectives.

• 5. Digital implementation

5.1 Finalize and implements the busines model

5.2 Design of digital customer experience

5.3 Design of digital value-network and integration of partners

Question 10

How does ecosystems affect the Porter’s 5 forces model?

Answer 10

In the context of Porter’s Five Forces model, an ecosystem can influence the competitive forces in an industry in a number of ways. For example:

An ecosystem can create barriers to entry for new entrants by making it difficult for them to access the resources and relationships they need to compete effectively.

An ecosystem can provide access to a wide range of complementary products and services, making it less likely that customers will turn to substitutes.

An ecosystem can provide a platform for collaboration and negotiation among buyers and suppliers, which can influence the bargaining power of each.

An ecosystem can foster a sense of community and cooperation among existing competitors, which can reduce rivalry and encourage collaboration.

Overall, an ecosystem can play a significant role in shaping the competitive forces in an industry, and it is important for companies to understand and analyze the ecosystem in which they operate in order to make informed strategic decisions.

Question 11

What is the HESS framework?

Answer 11

The HESS framework is framework that formulates a digital transformation strategy by answering following questions:

• Use of technologies

1. Strategic role of IT?
   * Enabler
   * Supporter
2. Technological ambition
   * Innovator
   * Early adopter
   * Follower

• Changes in value creation

3. Degree of digital diversification?
   * Electronic sales channels
   * Cross-media
   * Enriched media
   * Content platforms
   * Extended business
4. Revenue creation?
   * Paid content
   * Freemium
   * Advertising
   * Complementary products
5. Future main business scope?
   * Content creation
   * Content aggregation
   * Content distribution
   * Management of content platforms
   * Other

• Structural changes

6. Responsibility for digital transformation strategy?
   * Group CEO
   * CEO of business unit
   * Group CDO
   * Group CIO

Question 11

What is the HESS framework?

Answer 11

The HESS framework is framework that formulates a digital transformation strategy by answering following questions:

• Use of technologies

1. Strategic role of IT?
   * Enabler
   * Supporter
2. Technological ambition
   * Innovator
   * Early adopter
   * Follower

• Changes in value creation

3. Degree of digital diversification?
   * Electronic sales channels
   * Cross-media
   * Enriched media
   * Content platforms
   * Extended business
4. Revenue creation?
   * Paid content
   * Freemium
   * Advertising
   * Complementary products
5. Future main business scope?
   * Content creation
   * Content aggregation
   * Content distribution
   * Management of content platforms
   * Other

• Structural changes

6. Responsibility for digital transformation?strategy?
   * Group CEO
   * CEO of business unit
   * Group CDO
   * Group CIO
7. Organizational positioning of new activities ?
   * Integrated
   *Separated
8. Focus of operational changes?
   * Products and services
   * Business processes
   * Skills
9. Building of competencies?
   * Internally
   * Partnerships
   * Company takeovers
   * External sourcing

• Financial aspects

10. Financial pressure on current core business?
    * Low
    * Medium
    * High
11. Financing of new activities?
    * Internal
    * External

Question 12

What is DEVOPS and BIZDEVOPS?

Answer 12

DevOps is a term that refers to the integration of development and operations within an organization. It is a philosophy and set of practices that aims to bring together the development team, which is responsible for creating and maintaining software and systems, and the operations team, which is responsible for running and supporting those systems in production. The goal of DevOps is to enable organizations to deliver software and systems more quickly and efficiently, and to improve collaboration and communication between the development and operations teams.

BizDevOps is a term that refers to the integration of business development, IT, and operations within an organization. It is a philosophy and set of practices that aims to bring together different teams and functions in order to accelerate the delivery of value to customers and the organization. BizDevOps typically involves close collaboration between the business development team, the IT team, and the operations team, and the goal is to enable organizations to respond more quickly and effectively to changing market conditions and customer needs, and to create a culture of innovation and continuous improvement

Question 13

What is a chief digital officer (CDO)?

Answer 13

A Chief Digital Officer (CDO) is a executive responsible for driving the digital transformation of an organization. The CDO is responsible for identifying new business opportunities that can be created through the use of technology and for ensuring that the organization has the right technology in place to support its goals. The CDO is also responsible for overseeing the development and management of digital products and services, as well as for developing and implementing strategies for using technology to improve internal processes and customer experience.

Question 14

What are the 5 steps of business transformation with google cloud?

Answer 14

Infusing the 5 cloud super powers

• collaborate
• Perceive
• Categorize
• Predict
• Recommend

Nurture the garage innovation mindset

• Embrace changes and continuous learning
• Focus on the user
• Experiment and iterate

Find 10x solutions

• A solution has to bring major advantages and changes. Not just a minor one.

Control your data

• Define data security and privacy requirements

Build your business case

• Gain support from teams and leaders to build a strong business case.

Question 15

Hvad er OGTM modellen og de forskellige elementer i modellen?

Answer 15

Modellen summere hvor IT er i den overordnet strategiske kaskade, men den viser også at at de taktiker og målinger der er på ledelses niveauet stemmer med objectives og mål i afdelingerne.

• Object:

Object eller objekt på dansk, er virksomhedens eller afdelingens overordnede mål der ønskes opnået inden for tidshorisonten 3-5 år. Et strategisk mål kunne være at vækste virksomhedens omsætning eller reducere de overordnede omkostninger.

• Goals:

Et goal eller et mål, er nødvendigt for at skabe fokus og kunne vide hvornår man er en succes.

Et goal skal udarbejdes med et SMART-framework
Specific
Measurable
Actionable
Realistic
Time-constrained

• Tactics:

I tactics, er der tale om de handlinger der skal til for at indfrie de objekter og mål som virksomheden og afdelingerne har sat sig for øje.
Efter brainstorming bør man rangere de taktikker man mener kan imødekomme/indfrie objekterne og målene bedst.

• Measure:

Measure anvendes til at vurdere om en taktik er på rette spor. Så man måler ikke succesrate på de overordnede objekter og mål.

Her kan man anvende tactic KPI’er

Ved at måle og have et mål, bevares motivationen i organisationen, da man nu ved hvad man sigter efter og at der bliver arbejdet på at indrie disse mål.

Question 16

What are the 4 fundamental customer motivation factors

Answer 16

• Be better
  Customers want to be better. Honor their values and moral landscape so they feel like a better person.
• Do Better
  Customers want to do better. Make them more successful and capable by enhancing their performance, skills, competencies and results.
• Look better
  Trigger their sense and emotions to leave them in a better emotional state.
• Feel better
  Improve their social status creating appreciation and recognition.

Question 17

What is the portfolio map?

Answer 17

The portfolio map is a strategic management tool to visualize, analyze and manage the business models you have and searching for and testing.

It consist of a:

• Explore portfolio

The portfolio of innovation projects, new business models and new value proposition.

It’s mapped out in expected return (return if the busines is succesful) and innovation risk (the risk the business will fail).

• Exploit portfolio

Your portfolio of exist businesses, value propositions.

It’s mapped out in terms of return (how much the business model return) and death/disruption risk (Risk that the business model is going to die or get disrupted).

Explore portfolio groups:

• Niche opportunity (low expected return & high innovation risk)
• Promising concept (High expected return & High innovation risk)
• Safe play
  (low expected return & low expected return)
• Rising star
  (High expected return & low innovation risk)

Exploit portfolio groups:

• Falling stars
  (low return + disruption risk)
• Engines at risk
  (High return + High disruption risk)
• Stable contributions
  (High return + Low Disruption risk)
• Profit engines
  (High return + Low disruption risk)

Question 18

What are the 4 groups on the google 10X map?

Answer 18

The map is used to asses potential outcomes.

This is based on if a transformation is short term or long term, and does it create improvements of is it 10X?

• Quick wins
  Fix an immediate problem and existing technologies can fix it (short term, improvement)
• Disruptions
  Addresses outdated processes, create immediate benefit (short term 10X)
• Developments
  Scales quick wins and the solution doesn’t necessarily exist (Long term improvement)
• Transformation
  Addressing a problem that requires change- Requires a new approach and strategies (Long term 10X)

Question 19

What are the 4 fundamental terms?

Answer 19

• Privacy
• Security
• Compliance
• Availability

Question 20

What is cloud computing and what is the benefits?

Answer 20

Cloud computing is the delivery of computing services over the internet by a “pay as you go” pricing model. You only pay for what you use.

• Lower operating costs
• Run your infrastructure more efficiently
• Scale as your business needs change.
• You don’t have to run maintenance.

Cloud computing is a way to rent compute power and storage from someoneelse datacenter.

Question 21

What the differences between public, private and hybrid cloud?

Answer 21

• Public cloud:
• Infrastructure, platform, or software is provided by a third-party vendor
• Available to the public over the internet
  Owned and operated by the cloud provider
• Used for workloads that don’t require a high level of security or compliance, or for applications that need to scale quickly and easily
• Private cloud:
• Owned and operated by a single organization
• Can be hosted on-premises or at a third-party data center
• Used for workloads that require a high level of security or compliance, or for applications that need to be isolated from the public internet
• Hybrid cloud:
• Combination of public and private clouds
• Allows organizations to use both types of resources to meet their needs
• Allows organizations to take advantage of the scalability and flexibility of the public cloud, while still maintaining control over sensitive data in the private cloud.

Question 22

What is the OCM (Organisational change management) model and the 4 steps?

Answer 22

OCM is connecting the strategic objectives of the business with the daily work of all impacted employees.

1. Build readiness

• Involve stakeholders, establish a shared vision and support.
• Outline what what, how and when to do the transformation with stakeholders.
• Create awareness
• Asses the organization’s readiness for change.
• motivate to embrace the change.

2. Align processes and structure governance

• Make new element of change easy to understand and work with.
• Optimize use of resources post go-live and smooth the transformation to obtain fast stability in the organisation.
• Ensure that employees gain necessary competencies related to transformation.

3. Develop workforce capabilities

• Provide training and coaching to make sure all users accept and understand the new procedures and can work with the new systems and processes.
• Ensure that impacted employees acquired the skills and capabilities needed to successfully operate in the new work environment.

4. Monitor change process

• Establish KPI’s to measure the performance of our OCM activities.
• Identify and initiate corrective activities for positive results.
• Assure the change is anchored and sustained for thereby to realize the potential benefits of the change.

Question 23

What is the Culture map?

Answer 23

The culture map is used to understand, design, test and manage the corporate culture you want to bring to fruition in your organization.

• Outcomes:
  The concrete positive or negative consequences resulting from people’s behavior.
• Behaviors:
  How do individual and teams act or conduct themselves within the company? What do they do? How do they interact? What patterns do you notice?
• Enablers/blockers
  The “levers” that lead to positive or negative behaviors inside your company?
  This could be policies, processes and reward systems.

Question 24

What is the difference between Data, information and knowledge.

Answer 24

• Data
  Events of transactions, unrelated datapoints.
• Information
  Processed, structured or organized data

Knowledge:
Includes experience, indsigt, contextualized information and know-how

Question 25

What is the difference between explicit knowledge and implicit knowledge?

Answer 25

Explicit refer to formalized knowledge that is stored in a designated place

• Manuals
• Documentation
• Procedures
• Databases

Implicit represent know-how in personal experience

• Expertise
• Education
• Values
• Cultural beliefs

Question 26

What is knowledge management?

Answer 26

Knowledge management is the process of creating, sharing, using, and managing the knowledge and information of an organization. It involves identifying and capturing important knowledge, making it accessible to those who need it, and using it to support the goals and objectives of the organization.

Question 27

What’s the knowledge business value chain and what does it consist of?

Answer 27

The knowledge business value chain refers to the series of activities that an organization goes through in order to create, capture, and deliver value from its knowledge assets. The value chain includes a range of activities, from the creation of new knowledge through to its distribution and use by customers.

The stages of the knowledge business value chain typically include:

• Knowledge creation:
  This involves generating new ideas, insights, and innovations that can be turned into valuable knowledge assets.
• Knowledge capture:
  This involves identifying and documenting important knowledge, such as best practices, processes, and expertise, and storing it in a way that makes it accessible to the organization.
• Knowledge organization:
  This involves organizing and classifying knowledge in a way that makes it easy to find and use.
• Knowledge dissemination:
  This involves sharing knowledge within the organization and with external stakeholders, such as customers and partners.
• Knowledge use:
  This involves applying knowledge to support the goals and objectives of the organization, such as through problem-solving, decision-making, or the development of new products and services.
• Knowledge evaluation:
  This involves measuring the value and impact of knowledge on the organization, and using this information to improve the knowledge management process.