Digital Products Flashcards
Search Engine Marketing (SEM)
A google advertisement showcasing a clients website at the top of google a select number of times in a certain area when matching keywords are entered.
Customized Price
Addressable Geofencing
Targeting individuals in a certain area based on a series of demographics and characteristics.
Ex Women
Making over $100,000
Children in Home
Driving a Toyota
$10 CPM
Targeted Email
A list of 40,000 emails that we can curate or be given to target individuals by certain demographics and locations. Includes One redrop up to 20,000 for those who opened the email the first time.
$1200
Geofencing
Targeting specific buildings or areas so when someone walks into our Geofenced barrier with their location (MOBILE) we can then send them ads. Works well with competitors EX. One car dealership geofences other car dealerships to serve ads for their store.
$10 CPM
Social Content
This is regular social media posts throughout the month. Keeping their social media updated and current. NOT PAID ADVERTISING
Custom Pricing
Paid Social Content
Running/managing Social media Advertisements across different platforms.
Custom Pricing
Search and Keyword Retargeting
Display ads being served targeting individuals based on websites they have visited, articles they have read and searches they have made.
$10 CPM
OTT
Over The Top ads. These are ads that will play on the weather channel or any website that sells ad space prior to video’s. This can be filtered by demographic and character traits similar to Addressable Geofencing
Custom Pricing
SEO
Creating website content to organically rank a clients website higher in the search results. This process takes time to work and is something that goes along with website builds.
Custom Packages
MWC Custom Website
This is our IN HOUSE website’s we build. Your client fills out a discovery and we gather all the information they would like on how the website should look, say etc. A meeting with Erika takes place with the client and we begin the process.
Custom Pricing
Basic Website
This is a website we have Xfinity our partner create. This they do not meet with our Erika. They fill out a multiple page form detailing all the information needed for a website build.
$1600 +
Native Products
Display ads/ Videos that we can put on our radio station websites to help promote a company on our airwaves or an event coming up.
Custom Pricing ( Work with Radio Sales Manager on this )
Basic Landing
This is an affordable option for those smaller companies that just need something up to gather forms and look presentable. No pages. Essentially it is just the home page of a website.
$410
Site Retargeting
A Display Ad technique that will follow a visitor after they have visited a website. A substantial amount of website traffic is needed for this to be done properly and get the ROI intended.
