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Digital Media > Digital Media Midterm > Flashcards

Digital Media Midterm Flashcards

1
Q

What is sampling?

A

The number of pixels used to describe the image

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2
Q

How does sampling relate to resolution?

A

The higher the pixel count the more accurate the image

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3
Q

What is quantization?

A

Assigning numbers to values
Denotes relationship of colors, light, and dark

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4
Q

What is the difference between an 8 bit and 24 bit system?

A

8 bit system: 256 color values
8 bits red, 8 bits blue, 8 bits yellow
24 bit system: 16,777,216 color values

24 bit system is the most ideal

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5
Q

What is the relationship between the number of pixels, resolution, and file size?

A

More pixels = better resolution
Better resolution = larger file size

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6
Q

How can you reduce the file size of a bitmapped image?

A

Compress the image

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7
Q

What is the difference between uncompressed, lossless compressed, and lossy compressed file formats?

A

Uncompressed - raw data form
Lossless compression - Maintains original form, uses algorithm to compact
Lossy compression - Loses data in order to compress file

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8
Q

What are the difference between vector and bitmap graphics?

A

Vectors are equations
Bitmaps are pixels

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9
Q

What are the pros and cons of vector graphics?

A

Pros: Scalable, infinite resolution, good for logos and things with no harsh pixel lines

Cons: Limited detail, needs skill and time, compatibility issues

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10
Q

What are the pros and cons of bitmap graphics?

A

Pros: good for web and graphics, organic style, wide color range

Cons: Pixelation, resolution dependent, large file size, not well scalable

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11
Q

What are the different file types?

A

(.ai, .eps, .svg) - vector drawing
(.gif) - animation, transparency, limited color
(jpg) - web, print, quick reviews
(.png) - transparency with millions of colors
(.psd) - layered adobe photoshop file
(.tiff) - high quality print graphics, stamps

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12
Q

What are the three properties of color?

A

Hue, value, intensity

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13
Q

What is an RGB color system?

A

24 bitmap system
Red
Green
Blue

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14
Q

What is a CMYK color system?

A

For printers
Cyan
Magenta
Yellow
Key

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15
Q

What is an HSB color system?

A

used in painting programs
Hue
Saturation
Brightness

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16
Q

How do complementary and analogous colors differ?

A

Complementary - opposite colors on the wheel
Analogous - colors next to each other on the wheel

17
Q

What is aspect ratio?

A

Relationship between width and height of a digital image

18
Q

What are shot sizes?

A

How much of the subject/setting is displayed in the frame

19
Q

What is closure?

A

When brain fills in the missing parts of an image to make a full picture

20
Q

What is headroom?

A

Amount of space between the subjects head and its frame

21
Q

What is leadroom?

A

Space in front and in direction of movement of the subject

22
Q

What is the rule of thirds?

A

3x3 grid that helps guide subject placement in compositions

23
Q

How does the rule of thirds impact photo composition?

A

Guides viewers eye
Visual balance
Point of interest

24
Q

What are the 3 variables in the exposure triangle?

A

ISO
Amp(ampeture)
Shutter speed

25
Q

How do the 3 variables in the exposure triangle work together to influence depth of field?

A

ISO - light sensitivity
Amp - depth of the field
Shutter speed - level of motion freeze

26
Q

What are the fundamental principles of design?

A

Unity, Gesalt, Balance, Contrast, Dominance, Scale, Heirarchy

27
Q

Unity in design

A

Everything in the composition works together and is harmonious

28
Q

Gesalt in design

A

The whole is other than the sum of its parts

All the small parts make a bigger picture

29
Q

Contrast in design

A

Deliberate use of difference to create visual interest and emphasis

30
Q

Dominance in design

A

Certain elements are given more visual importance making them stand out

31
Q

Scale in design

A

Larger things draw more attention, need balance

32
Q

Heirarchy in design

A

strategic arrangement of information to draw the viewer to information in a certain order

33
Q

How does typography play into design principles?

A

Using the different families, personalities, spacing, and sizing, you can determine the mood of the piece and where you want the viewers to look.

34
Q

What are the font types?

A

Seriff - has seriffs, traditional, used more in print
Sans seriff - no seriffs, modern, used more on web

35
Q

What are the font families and personalities?

A

Fonts that have the same typeface, weight, and style. Each family has a different personality that can be used to evoke certain moods.

36
Q

What is leading?

A

vertical space between text lines in typography

37
Q

What is tracking?

A

Overall space between characters

38
Q

What is kerning?

A

Adjusting the spacing between specific characters and tests

Digital Media (1 decks)

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