Digital Marketing Vocabulary and Terms Flashcards
1
Q
Business Performance Monitoring
A
2
Q
Competitive Pricing
A
3
Q
Conversion and Funnels
A
4
Q
Customer acquisition cost
A
5
Q
Customer Lifetime Value
A
6
Q
Customer Purchase Decision
A
7
Q
Customer Success
A
8
Q
Duration of Sessions
A
9
Q
Experimental Pricing
A
10
Q
Market Segmentation
A
11
Q
Marketing Mix (4Ps – Product, Price, Place, Promotion)
A
12
Q
Measure Customer Utility
A
13
Q
Media-Influcer relations
A
14
Q
Net Promoter Score
A
15
Q
Pay Per Action
A
16
Q
Pay Per Click
A
17
Q
Pay Per Impression
A
18
Q
Target Demographic
A
19
Q
Target Market
A
20
Q
Traffic Analysis
A
21
Q
User Acquisition
A
22
Q
User Adoption
A
23
Q
Value pricing
A
