Digital Marketing Terms Flashcards
AdWords
A marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad.
Bounce Rate
Percentage of emails that couldn’t be delivered to subscribers so were sent back. 2 kinds to be aware of:
- Soft Bounces rejected due to a full inbox or a size limit restriction on your readers email server.
- Hard Bounces because your email was blocked or their address was incorrect. This data helps you remove dead subscribers so that you have a better picture and more accurate insight in future campaigns.
Click through rate (CTR)
The rate of visitors that opened your email who then clicked a link through to your desired landing page.
Content Marketing
A traditional method of marketing seeking to push messaging out to potential customers. Outbound marketing includes activities such as trade shows, seminar series, and cold calling. It is costly and the ROI is much lower than inbound marketing.
Conversion
Getting someone to complete a set action i.e. make a sale, fill out a form etc. Conversion rate is the amount of people that visit your site and then convert on one of your goals.
Conversion Rate
How many people you sent an email to vs how many did whichever goal you set like registering for an event or purchasing your product
Cost Per Click (CPC)
The amount bid for on a search engines auction for payment of a click on their advert. A max cost per click is the limit they set at the auction when hoping to secure ad space.
Cost Per Acquisition (CPA)
The cumulative costs of a customer taking an action that leads to a conversion. Acquiring them as a customer.
Cost Per Lead (CPL)
The investment required to acquire a new lead for your business.
CPM (Cost per Thousand)
Also known as cost per thousand impressions or cost per mile. A formula that calculates the total ad spend per 1,000 impressions on a web page.
Dimensions
Any kind of data you can use to describe something you’re tracking with words. Such as devise type, the browser they use, geographic location etc.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and experiences tailored to them. It forms connections they are looking for and solves problems they already have.
Keyword - SEO
Words (or phrases) that are researched to target customers with SEO and search for by a customer looking for something on a search engine
Long-tail Keywords - SEO
Uncommon words or phrases that are best to target when starting out or targeting something very specific like “organic strawberries delivery in Cardiff”
Mere Exposure Effect
A phenomenon where humans have been conditioned to associate frequency with trust. So increase touch points and show up in front of your market for a significant competitive advantage.
