Digital Marketing Fundamentals Flashcards
What is the Awareness stage?
First stage of the marketing funnel when a potential customer first becomes aware of the product or service
What is the Consideration stage?
Second stage of the marketing funnel, when a potential customer’s interest builds for a product or service
What is Conversion?
The completion of an activity that contributes to the success of a business (like a sale)
What is Conversion rate?
% of users or website visitors who completed a desired action, such as clicking on a link in an email or purchasing a product
What is Conversion stage?
The third stage of the marketing funnel, when marketers capitalize on the interest people have already shown
What is Customer journey?
The path customers take from learning about a product, to getting questions answered, to making a purchase
What is Customer journey map?
A visualization of the touchpoints a typical customer encounters along their purchase journey
What is Frequency?
How many times an individual encounters an ad in a given timeframe
What is Impressions?
The total number of times an ad appears on people’s screens
What is Inclusive marketing?
The practice of improving representation and belonging within the marketing and advertising materials that an organization creates
What is a Lead?
A potential customer who has interacted with a brand and shared personal information, like an email address
What is Loyalty stage?
The fourth stage of the marketing funnel, when customers become repeat customers and brand advocates
What is Marketing funnel?
A visual representation of the process through which people go from learning about a brand to becoming loyal customers
What is Omnichannel?
The integration or synchronization of content on multiple channels
What is Reach?
The total number of unique individuals who encounter an ad across their different
devices
