Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Digital marketing & Ecommerce Vocabulary > Digital marketing & Ecommerce Defintions > Flashcards

Digital marketing & Ecommerce Defintions Flashcards

You may prefer our related Brainscape-certified flashcards:
Vocab Builder flashcards
1
Q

A method of testing where two versions of content with a single differing variable are compared to determine which yields better results?

A

A/B Testing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

When a potential customer adds an item to their cart, but doesn’t complete the purchase?

A

Abandoned cart

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

A follow up email sent to customers who added an item to their cart but didn’t complete the purchase?

A

Abandoned cart email

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

A process that determines the best ad to show to a person at a given point in time?

A

Ad auction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Considering the needs of people with disabilities when products, services and facilities are built or modified, making them usable by people of all abilities?

A

Accessibility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

An email sent to acquire new customers?

A

Acquisition email

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

A Google Ads feature that shows additional information about the business, such as websites links, a phone number or address?

A

Ad Extension

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

A group of ads that is organized by a group of keywords?

A

Ad Group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How much a company spends directly on advertisements?

A

Ad spend

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

An outside partner that fulfills a company’s digital marketing and advertising needs?

A

Agency

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

A brief, written description of an image with the primary purpose of assisting individuals who are visually impaired?

A

Alt Text

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

The visible text in a hyperlink?

A

Anchor text

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

The number of approval actions such as likes mentions retweets or favorites that a post receives relative to the total number of followers?

A

Applause rate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Represents data in the same way as a line chart, but with the space under the line filled in to form a visual area?

A

Area Chart

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

A field developing intelligent machines and software that simulate human thought or work?

A

Artificial intelligence AI

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Assigns credit for conversations from adds, last clicks, or other touch points along a user path to conversation completion?

Also determining which content and channels are responsible for generating leads, conversions or sign ups.

A

Attribution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Organization for macro and micro conversions in Google Analytics.

A

Attribution project

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

A Google ads feature that automatically sets a budget for an ad based on an ads likelihood to result in a click or conversion that helps achieve a specific goal.

A

Automated bidding strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Uses real time analytics to automate marketing activities.

A

Autonomous marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

The average amount set for for each ad camoaign on a per day basis.

A

Average order value AOV

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Reported in seconds, a calculation that divides the total duration of all sessions by the number of sessions.

A

Average session duration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service.

A

Awareness Stage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

A link that points to a website from another site.

A

Backlink

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Refers to information about the actions a customer takes or doesn’t take when it comes to shopping on a website.

A

Behavioral date

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

A report in Google Merchant Center that provides information about the most popular brands and products used in Shopping ads and free listings.

A

Best sellers report

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

The amount a marketer is willing to spend each time a potential customer clicks their ad or calls their business.

A

Bid

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

Bidding a percentage more or less than a starting bid.

A

Bid Modification

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Tells an advertiser how much to pay for each user action related to an ad

A

Bidding strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

A field in analytics that systematically mines and extracts information from very large datasets for insights.

A

Big Data

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

Googles cloud based warehouse solution.

A

Big Query

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

A discussion or informational website published on the internet consisting of discrete, often informal diary style text entries.

A

Blog

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

Refers to self published writing that lives online.

A

Blogging

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

An acronym for buy online pick up in store.

A

BOPIS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

The percentage of website visitors who view one page and then leave the site.

A

Bounce Rate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

How a business or organization is perceived by the public.

A

Brand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

To promote a product or service by identifying it with a particular brand.

A

Branding

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

Measure the number of customers who promote a brand through word of mouth marketing or other methods.

A

Brand advocacy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

How familiar people are with a particular business or product.

A

Brand awareness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

Metrics that measure the attention a brand received across all social media platforms during a reporting period.

A

Brand awareness metrics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

The value consumers attribute to one brands offerings when compared with similar products from another brand.

A

Brand equity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

Customers who are so passionate about a product or service that they enthusiastically promote it to others.

A

Brand evangelists

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

The combination of elements that inform how people perceive a brand.

A

Brand identity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

Outlines exactly what a company does and for whom and what makes it differ t from competitors.

A

Brand position statement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
44
Q

Keeping a brands reputation safe when they advertise online.

A

Brand safety

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
45
Q

The distinct personality a brand takes on in its communications.

A

Brand Voice

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
46
Q

Describes the way a brand should be presented in writing.

A

Brand voice guidelines

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
47
Q

Any post that features a third party product brand or sponsor.

A

Branded Content

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
48
Q

A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the homepage.

A

Breadcrumbs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
49
Q

A traditional retail store with a specific location where customers can come to shop.

A

Brick and mortar

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
50
Q

A keyword match type in Google Ada that show ads when someone searches for a term related to a keyword.

A

Broad match

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
51
Q

A link that leads to a webpage that no longer exists.

A

Broken link

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
52
Q

Refer to A/B testing

A

Bucket testing

53
Q

A desired aim, achievement, or outcome for a business.

A

Business goal

54
Q

Refers to when businesses sell products or services to other businesses (when businesses purchase from each other)

A

Business to business B2B

55
Q

Refers to when businesses sell products or services to consumers (when consumers purchase from businesses.

A

Business to consumer B2C

56
Q

An instruction that tells the customer what to do next?

A

Call to Action

57
Q

A plan of action for how a set of one or more ad groups that share a budget, location targeting, and other setting will be distributed online.

A

Campaign

58
Q

When a customer adds an item to their cart, but doesn’t complete the purchase.

A

Cart Abandonment

59
Q

The percentage of customers who add a product to their shopping cart and leave the site without completing their purchase.

A

Cart abandonment rate

60
Q

A position in a spreadsheet with a column and row designation; for example, cell A2 is the unique position in column A and row 2.

A

Cell

61
Q

Methods, practices, approaches and processes that organizations take to ensure changes are implemented smoothly.

A

Change management

62
Q

A programmed system that responds to common customer questions.

A

Chatbot

63
Q

A social media stream that displays the latest published content first.

A

Chronological feed

64
Q

An interaction with an ad and online user?

A

Click

65
Q

A type of retail store store that sells online as well as in a brick and mortar store?

A

Click and mortar

66
Q

The percentage of email recipients who clicked on one or more links in an email?

A

Click to open rate

67
Q

Subtitles that are overlaid on video and can be turned on and off by users?

A

Closed captions

68
Q

Measures the luminescence or brightness of a lighter color against the luminescence of a darker color.

A

Color contrast ratios

69
Q

E-commerce is a broad term that fall into one of the following for categories?

A

Physical products
Digital products
Software products
Services

70
Q

A file format in which a comma is placed between each data value in the file.

A

Comma separated values CSV

71
Q

The other sellers that exist already in the market.

A

Competition

72
Q

The percentage of complaints recipients send to mailbox provides about receiving an email.

A

Complaint rate

73
Q

The range of possible values after accounting for the margin of error

A

Confidence interval

74
Q

How likely an experiments range of results would contain all results if the test ran longer; most researchers select a 95% confidence level.

A

Confidence Level

75
Q

The second stage of the marketing funnel, when a marketer provides customer with more detailed information.

A

Consideration stage

76
Q

Refers to when individuals consumers sell products or services to businesses when businesses purchase from consumers.

A

Consumer to business C2B

77
Q

Refers to when individuals consumers sell products or services to other consumers when consumers purchase from each other.

A

C2C

78
Q

A common webpage on websites that provides information for visitors to contact the organization or individual hosting the website.

A

Contact Page

79
Q

Categories to group marketing content.

A

Content Buckets

80
Q

A marketing technique that focuses on creating and distributing valuable content to a specific audience.

A

Content marketing

81
Q

Metrics that are measured and change over time.

A

Continuous Metrics

82
Q

The completion of an activity that contributes to the success of a business.

A

Conversion

83
Q

A feature in Google Analytics that enables a marketer to view the first and last touch points before conversion and touch-points in between.

A

Conversion paths

84
Q

The percentage of users or website visitors who completed a desired action, such as clicking on a link in an email or purchasing a product.

A

Conversion rate

85
Q

The process of increasing the percentage of users or website visitors who complete a desired action.

A

Conversion rate optimization

86
Q

The third stage of the marketing funnel, when a marketer capitalizes on the interest people have already shown.

A

Conversion stage

87
Q

A small file stored on devices that tracks user behavior and analyzes traffic.

A

Cookie

88
Q

Any written material that encourages a customer to buy a product or service.

A

Copy

89
Q

The average cost of acquiring a potential customer.

A

Cost per acquisition CPA

90
Q

The amount a marketer pays when someone clicks on their ad.

A

Cost per click CPC

91
Q

The Amin t a marketer pays for every 1000 impressions an ad receives.

A

Cost per thousand impressions CPM

92
Q

The amount a marketer pays when a viewer watches a video ad for minimum amount of time or interacts with it, such as when they click a link embedded in the video.

A

Cost per view CPv

93
Q

Automated software that crawls fetches pages from the web and indexes them.

A

Crawlers

94
Q

The process of finding new or updated webpages.

A

Crawling

95
Q

Any content that can be promoted in a campaign such as text images GIFs or videos.

A

Creatives

96
Q

A model in Google Analytics that attributes a percentage of a conversion to all advertising channels with touch-points.

A

Cross channel attribution

97
Q

A sales technique used to make encourage customers to spend more by purchasing a product that’s related to what they’re already buying.

A

Cross selling

98
Q

A document that presents a full history of an applicants full academic credentials and professional experience.

A

Curriculum vitae CV

99
Q

A platform feature that allows a marketer to create relevant remarketing campaigns to reach highly specific groups of people by uploading email lists of existing customers and followers.

A

Custom Audiences

100
Q

The process of gaining new customers

A

Customer acquisition

101
Q

The average cost of acquiring a paying customer.

A

Customer acquisition cost

102
Q

The interactions and emotional connection between a customer and a brand.

A

Customer engagement

103
Q

The path customers take from learning about a product, to getting questions answered to making a purchase.

A

Customer Journey

104
Q

The average revenue generated per customer over a vetting period of time.

A

Customer lifetime value LTV or CLV

105
Q

Represents a group of similar people in a desirable audience.

A

Customer persona

106
Q

What is preventing the customer from achieve their goal.

A

Customer persona barrier

107
Q

What the customer wants to achieve.

A

Customer persona goal

108
Q

A word of mouth initiative that encourages existing customers to introduce their family friends and contacts to become new customers.

A

Customer referral

109
Q

Software that helps a business manage and monitor its interactions with existing and potential customers.

A

Customer relationship management CRM systems

110
Q

A tool that measures how products and services supplied by a company meet or surpass customer expectations.

A

Customer satisfaction CSAT survey

111
Q

Methods, practices, approaches and processes that organizations take to ensure changes are implemented smoothly.

A

Change management

112
Q

The average revenue generated per customer over a certain period of time.

A

Customer lifetime value (alTV or CLV

113
Q

A collection of facts or information.

A

Data

114
Q

Examine data to draw conclusions, make predictions, and drive informed decision making.

A

Data analysis

115
Q

Monitoring and evaluating data to gain actionable insights.

A

Data analytics

116
Q

Techniques to mask or remove personal information from data to protect the identities of people.

A

Data anonymization

117
Q

Human error that skews data collection or interpretation of data in certain direction.

A

Data bias

118
Q

Measures customer engagement with marketing content across channels to understand what is motivating them to take action.

A

Data driven attribution

119
Q

The study and evaluation of moral challenges related to data collection and analysis.

A

Data ethics

120
Q

Rights of individuals under the law to control how their personal information is collected processes shared archived and deleted.

A

Data privacy

121
Q

Collecting data from analytics tools and putting it in a spreadsheet or database.

A

Data pulling

122
Q

Organizing and summarizing data to track performance across marketing and sales efforts.

A

Data reporting

123
Q

Conveying data insights to a specific audience using a clear and compelling narrative.

A

Data storytelling

124
Q

Graphical representation of data that covey information

A

Data visualizations

125
Q

Assigns all the credit to the fist touch point that eventually leads to a conversion.

A

First click attribution

126
Q

Assigns equal credit to each touch point along the customer journey.

A

Linear attribution

127
Q

The process of using concrete information about customer behavior to plan and refine marketing and sales strategies.

A

Performance marketing

128
Q

Information that could be used directly identify contract or locate an individual

A

Personally identifiable information PII

129
Q

How much revenue is gained versus how much revenue as spent.

A

Return on ad spend ROAS

Digital marketing & Ecommerce Vocabulary (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions