Digital marketing campaign

Question 1

What is digital marketing campaign?

Answer 1

an organise course of action to promote and sell a product or services

Question 2

How to do digital marketing campaign?

Answer 2

• Outline your individual or company marketing goals
• Determine your budget
• Perform marketing research
• Determine your target personas
• Outline campaign goals
• Content creation
• Promotion and execution

Question 3

Traditional media is push emphasis (e.g. TV and print ads and direct mail). What about digital media?

Answer 3

Pull emphasis (e.g. Relevance to context which is the search engine marketing)

Question 4

Traditional is limited customer-to-customer interactions. How about digital media?

Answer 4

Participation: communities and social networks

Question 5

Traditional media is one-way communications. How about digital media?

Answer 5

Dialogue, interactivity, and trialogue through UGC