Digital Marketing And E Commerce

Question 1

What is digital marketing?

Answer 1

-digital marketing is the use of digital channels to promote or market the products and services to consumers and businesses

Question 2

What is E-commerce?

Answer 2

-The buying and selling of products through and electronic medium eg internet

Question 3

What is search engine optimisation (SEO) ?

Answer 3

-the goal of Search engine optimisation id to optimise content in a way that makes it appear among the first result on the results pages of search engines

Question 4

What is Content Marketing?

Answer 4

-content marketing is a marketing strategy used to attract and retain an audience by creating and sharing relevant articles, blogs, videos, podcasts etc. Instead of advertising products you are providing content to customers/potential customers. This approach promotes brand awareness

Question 5

What it viral marketing?

Answer 5

-the name referred to how consumers spread information about a product with other people in their social networks

Question 6

What is influencer marketing?

Answer 6

-A form of social media marketing that involves endorsements from “influencers”. These are people who may possess( or claim to possess) an expert level of knowledge and/ or social influence in their respective fields

Question 7

How has digital marketing and e-commerce helped businesses?

Answer 7

-available 24/7
-businesses gather data about you quickly
-builds relationship with customers by tracking buying habits and recommending other products
-target certain customers
-allows customers to leave feedback through review and product ideas
-can involve customers
-allows global sales+ communication 24/7
-social media- cheaper promotion

Question 8

What is customer relationship management?

Answer 8

-CRM is software that allows businesses to better understand their customers by collecting and analysing data on them such as their product preferences, buying habits etc. It is often kindled to software applications that run call centres and loyalty cards

Question 9

What do firms like Amazon use Customer relationship management to do?

Answer 9

-email customers with recommended purchases
-recognise the customer as soon as they log in
-present customer-target web pages, promoting items likely to be of interest
-be ready to accept orders without having to re-enter all the payment details
-offer promotions and incentives
-manage loyalty programmes
-manage prices- not all customers have the same pricing
-contact customer for feedback and surveys

Question 10

What businesses use Customer relationship management?

Answer 10

-Although CRM systems have tended to be used by major companies, systems are becoming available that are affordable to smaller businesses

Question 11

Successes of Digital marketing and E-commerce

Answer 11

-Amazon
-EBay
-ASOS
-Boohoo

Question 12

Failures of E commerce and digital marketing

Answer 12

-primark and Morrisons were both late
-HMV list sales due to downloads

Question 13

How does technology affect price?

Answer 13

-lower price as save cost in advertising
-dynamic pricing

Question 14

How does technology affect promotion?

Answer 14

-can advertise online - social media

Question 15

How does technology affect place/ distribution?

Answer 15

-customers have 24 hour access to buy online
-online stores
-global sales

Question 16

How does technology affect process?

Answer 16

-online returns
-feedback from customers
-use Apple Pay
-self checkout
-pay on phone

Question 17

How does technology affect physical environment?

Answer 17

-online store
-can design website to complement physical store