Digital Marketing Flashcards
How do you get webshop traffic?
7 ways
- Search Marketing - Cookies
- Online PR - press release
- Online partnership - influence
- Interactive ads - Pop ups
- Opt-in-e-mail - Newsletter
- Social media marketing - where is audience
Why does a business want a high webshop traffic rate?
- Getting brand name out there - creating awareness
2. Getting conversion and revenue
What is search engine marketing (SEM)?
- Internet marketing
- Promote websites by increasing their visibility in search engines results page
- Through optimisation and advertising
What is SEM?
Search engine marketing
What is SERPs
Search engine results page
What are the two SEM methods?
- SEO - Search engine optimisation
2. SEA - Search engine advertising
What is SEO?
Search engine optimisation
process affecting the visibility of a web paid in a search engines unpaid results
“organic” or “earned” results
What is SEA?
Search engine advertising
“paid search”
-Method of placing online adverts on web pages that show results from search engine queries
What is PPC
Pay-per-click
Same as SEA
Name three advantages of SEO
- More trusted results among internet users
- Promising lasting ROI
- Larger share of clicks from consumers
Name three disadvantages of SEO
- Difficult to obtain the highest search rankings - competitive when small business
- Takes times for results - harder to measure
- More work - design/development
Name three advantages of SEA (PPC)
- Quicker set-up
- Quicker results and easier to measure
- Less effort to develop content
Name three disadvantages of SEA (PPC)
- Monthly expense (expensive)
- Less RIO
- Susceptible to AD - blindness (customer avoiding ADs)
What is crawling?
Google infrastructure
An algorithm allowing google to search through all links and content online
What is indexing
Google infrastructure
Finding online documents with certain words and using this to rank pages to by making more relevant searches
(Google infrastructure)
What is page rank?
How high up your web page is in the SERP
- determined on how many links go on the page and what authorities are linked
(Google infrastructure)
What are the two methods Google use to rank pages on SERP?
Indexing and crawling
Why is SEM important?
SEO and SEO is the most effective customer acquisition tactic
Example of a company which uses SEO
Netflix
- Huge target market
- Popular original content
- Lots of other sites link Netflix (blogs and reviews)
What is inbound marketing?
The “free” traffic sources online
Give me 6 examples of inbound marketing…
- Social networks
- Direct/referring links
- SEO
- News/media/PR
- Comment marketing
What is PR in e-commerce
Press relation
What are the benefits of PR
- Promotes your brand
- Creates links to your website (link building)
