Digital Marketing Flashcards
What is Digital Marketing?
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media.
How is digital media communications facilitated?
Digital Media Communications are facilitated through content delivered by different digital technology platforms including the Internet, web, mobile phone, TV and digital signage.
List the 5 D’s of Digital Marketing?
1) Digital devices
2) Digital Platforms
3) Digital Media
4) Digital data
5) Digital technology
Give a definition of Digital Devices.
1) Digital devices -
Digital Devices include the devices that people use almost everyday. These can be used to target an audience for marketing purposes.
Laptop and desktop computers
Mobile phones
Tablets
Smart TVs
Give a definition of Digital Platforms.
2) Digital Platforms -
Digital Platforms
These are the platforms users interact with on a regular basis. They can be used for marketing purposes:
Social media
Search engines
Websites
Give a definition of Digital Media.
3) Digital Media -
Digital Media are paid and / or owned channels that can be used to reach your audience. They include:
Online advertising
Social media marketing
Messaging
Email marketing
Give a definition of Digital Data.
4) Digital Data -
Digital Data are data about your target audience being used to achieve a marketing goal. Generally, data about your target audience can be captured via:
Contact forms
Surveys
Apps
Give a definition of Digital Technology.
5) Digital Technology -
Digital Technology is all about the technology being used with a marketing objective. Some examples are:
Artificial intelligence (AI)
Augmented reality (AR)
Virtual reality (VR)
Explain what is IoT?
The Internet of Things
The Internet of Things, often referred to as IoT, are everyday objects that connect to the internet. These connected devices can be activated using voice commands, or controlled by downloading and using an app or via a Bluetooth or Wi-Fi connection.
What are Digital Disruptors?
Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.
Outbound Marketing is a technique of ‘‘push’’ marketing. List examples of push marketing.
- Social Media Advertising
- Broadcast and print advertising
- Search Engine Advertising
Inbound Marketing is a technique of ‘‘pull marketing’’. List examples of pull marketing.
- Blogging
- Earned Social Media
- Pay per click
In digital marketing, what does the abbreviation SOSTAC stand for?
SOSTAC
S - Situational Analysis (Sell, Serve, Speak, Save and Sizzle)
0- Objective Setting
S- Strategy
A - Action
C- Control
Situation – where are we now?
Objectives – where do we want to be?
Strategy – how do we get there?
Tactics – how exactly do we get there?
Action – what is our plan?
Control – did we get there?
Briefly explain the consumer decision making journey
Awareness - Interest - Consideration - Purchase - Retention
Awareness that one wants a product, they see social ads/receive emails, thus garnering interest, reading reviews helps one to consider which can help lead to a purchase perhaps through a website, and options such as faq’s or community forums can help maintain customers.
Outline the PRACE Framework.
P- Plan - Situation review. Set objectives
R - Reach - Increase awareness, traffic, social media visits
A- Act - Generate interactions and leads
C - Convert - Achieve sales online/offline
E- Engage - Encourage customer loyalty
Explain the process needed to define strategy and transformation.
1) Define the online opportunity - set e-marketing objectives, evaulate e-marketing performance, assess the online +
Explain the 5 S goals
Sell, Speak, Serve, Save and Sizzle
1) Sell: Grow sales - includes direct online/offline sales transactions.
2) Speak: Encourage customer interaction through inbound marketing such as search and social media marketing.
3) Serve: Add value by providing content to boost interaction with customers leading to sales.
4) Save: Save costs by reducing offline media spend. This can be done organically, through web services.
5) Sizzle: Extend the brand online. Improving customer experience online through online offers and customer communities.
