Digital Marketing Flashcards
Digital marketing
D.M is the promotion of products or brands using different digital channels to reach consumers. 4 ex: instagram, facebook, twitter, youtube, email
advantages of d.m
cost
speed
relationships: It happen when the seller interacts with the customer with emails and messages
disadvantages of d.m
Competition: There are many companies that produce similar products and it is difficult for the consumer to choose.
Security: Consumers can be attacked by a virus for example by tapping on advertisements that appear online.
Changes: The digital world is constantly changing. For the old people, for example, it is difficult to keep up with innovation
Search engine Optimisation
methods of making sure that the address of a website is shown near the top of the list of results of an internet search
Social media marketing
methods for advertising products, services, or brands using the internet
Content marketing
is the creation and sharing of materials such as posts, videos, blogs to promote brands
Email marketing
Often people receive promotions, discounts etc, via email message. this method is called email marketing