Digital Marketing Flashcards

1
Q

Digital marketing

A

D.M is the promotion of products or brands using different digital channels to reach consumers. 4 ex: instagram, facebook, twitter, youtube, email

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2
Q

advantages of d.m

A

cost
speed
relationships: It happen when the seller interacts with the customer with emails and messages

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3
Q

disadvantages of d.m

A

Competition: There are many companies that produce similar products and it is difficult for the consumer to choose.
Security: Consumers can be attacked by a virus for example by tapping on advertisements that appear online.
Changes: The digital world is constantly changing. For the old people, for example, it is difficult to keep up with innovation

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4
Q

Search engine Optimisation

A

methods of making sure that the address of a website is shown near the top of the list of results of an internet search

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5
Q

Social media marketing

A

methods for advertising products, services, or brands using the internet

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6
Q

Content marketing

A

is the creation and sharing of materials such as posts, videos, blogs to promote brands

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7
Q

Email marketing

A

Often people receive promotions, discounts etc, via email message. this method is called email marketing

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