Digital Marketing 101 Flashcards
To increase the students capacity of recognizing terms and definitios related to their major.
Avatar
An image that represents an account on social networks and forums.
At tag(@)
The @ symbol is used in email, but it is now also being used to tag users in messages on social networking websites. Both Twitter and Facebook use the @ tag.
App
Short for application, an app performs a function on your mobile phone or computer.
Adwords
The technology that powers Google’s PPC advertising. It facilitates targeting adverts to specific searches, and the adverts appear above and to the right of the organic searches. To find out more about Adwords see our Pay Per Click information page.
AddThis
A bookmarking service that gives a code people can use on their websites so when people visit they can share.
Blogroll
A traditional method for bloggers to list all the other blogs they have read. The popular blogging service WordPress have retired the blogroll in recent updates.
Blogosphere
A term given to the sum of all blogs on the internet.
Blogger
A person who writes a blog.
Blog
Short for weB LOG, a blog is a website that is maintained by one user, or a group of users, where the users post updates. Some are used as online diaries, but others may be corporate. A company that maintains a blog gives it a personable front for the potential clients, and it also maintains an interesting online presence that can be used for SEO.
Bitly
A free URL shortening application. They also provide analytics on your links.
Content
Text, pictures, video’s and any other online material.
Connections
A term used on LinkedIn to describe the people you are associated with.
Comment
An online response given by users as either an answer or reaction to a post or message.
Circles
Groups of friends on Google + network. Circles can be categorised into colleagues, family etc. You can share certain information with certain groups if you wish.
Campaign
A campaign is made up of marketing messages with a specific aim. A campaign may aim to raise awareness, raise funds or increase the sales of a product.
Dribbble
A community for designers to upload snapshots of their work.
Directory
A website that collects links to websites much like a search engine, but instead is done by humans rather than WebCrawlers. They are not going to be fooled by spam, but they cannot index nearly as many links as a search engine and generally stick to one topic.
Digg
An online news website which has a unique algorithm. The site lets its readers submit articles and also allows people to vote whether or not they liked the article. The articles with the highest number of votes appear at the top of the page while the less popular stories move down the page.
Forum
An online discussion board. People post about whatever topic they wish to generate an online discussion.
Filter Bubble
Nowadays Google and other search engines attempt to pre-empt what you want when you are searching. Geo-Targeting is one example of this, but the search engine will also try to guess what you want, and tailor your results, by your past search history.
Google+
Google plus is the latest competitor to the social networking market, and offers the benefit of merging all other Google services under one social networking site.
Google Trends
A tool that shows search density by keyword. It can show the keyword popularity in comparison to others, as well as popularity over a given amount of time.
Google Grants
Google offers up to $10,000 in free PPC advertising for eligible charities. Please check out our section explaining Google Grants at Passion Digital.
Google Analytics
A free, browser based tool that allows users to track many different statistics concerning an owned website. This tool is vital for SEO. For instance, a webmaster will be able to track from which search engines so users arrive on the site, and what search terms they used.
Geo-Targeting
The practice of search engines displaying results dependant on where you are. If you want a new pair of shoes it is useless to you if shops 5000 miles away are top of the results page and they don’t deliver!
Hyperlinks
Text that is highlighted and takes you to a certain destination. They are used to reference other content or to navigate you through a website.
HTML
Hyper-Text Mark-up Language is the code that the World Wide Web is written with. If you right-click on this page a select “view code” you can see this code. Interestingly, this code is all a WebCrawler sees.
Hit
Saying a website got X many hits is saying how many people visited that website.
Hashtags (#)
Like the concept of tags, a user can draw attention to certain aspects of a twitter post. By placing a #symbol before a word (phrases must be joined without spaces) it is highlighted as a tag.
Hangout
A video service provided by Google + which allows up to 10 people to talk at one time.
A photo sharing social network with differs from others as it runs as a mobile application. The application allows users to take photographs which they can then apply filters to. Your photos are automatically shared on Instagram and then you have the option to share them on other social networks.
Influencer
Someone who is an expert in a certain field and, or have a large following. Influencers therefore hold a lot of power in communicating their opinions to their following, perhaps affecting their opinions and behaviour.
IM
Instant Messaging , texts that are delivered in real-time. This can occur one-to-one or in group messages. IM also allows users to us live record and video calling.
Klout
A measure of social influence, Klout connects your social accounts and provides each user with a Klout score. The higher your score is the more influencer you have in the social world. The Klout score is out of 100.
Keyword
A term or phrase that a user will search for with a search engine. It is important to have your business’ website associated with these keywords so that it will appear when these words are searched for.
Landing Page
The specific webpage on a website that a user is taken to when clicking on a search engine result or a PPC advert. While this could simply be the homepage, often it is more helpful to the customer (and therefore your profits) if they are taken to a page that is specific to their search terms.
Like
An action made by a Facebook user that represents approval.
Like Button
You probably see these on plenty of websites, and it is a little graphic button encouraging linking between a website and a social media profile. The “Like” is Facebook’s own version, Google has a “+1” button.
Link Bait
A webpage with great, interesting content that people will share with others. They may share it through email, or over Facebook or Twitter, or even social news and bookmarking sites like Reddit or Digg.
Link Building
The process by which you increase the amount of links to your website. It may involve generating more interesting or newsworthy content, creating a blog, asking clients to link, plus many other techniques. It is the goal of SEO to build many good links to a website.
Profile
On each social network you are given a profile to develop with your personal information and content which you can then choose to share and interact with.
Platform
Framework that runs software and presents content.
RSS Reader
Taking all the information from subscribed news sites and blogs, the reader puts all this information in one easy-to-digest place. It is displayed in a format that is constantly refreshed to get up-to-date information.
RSS Feed
Users subscribe to news feeds to get all the latest information in one place (RSS Reader).
RSS
Really Simple Syndication, Delivers content enabling readers to stay up-to-date with any blogs or sites they read without them having to visit each individual site.
Spam/Link Spam
As the amount of links pointing to a website tell the search engine how popular it is and therefore how high up the website will be on the results page, some people attempt to create vast amounts of links to a website to try to increase its apparent popularity.
Social Media
Made up of users who partake in social interactions using social websites, networks and applications.
Tumblr
A microblogging platform and social network that allows users to post images, text, video’s, links and quotes.
Trending
An event or topic that is popular and is widely discussed online.
Tag
Since computers cannot understand text in the way humans can, tags can draw attention to certain aspects of a webpage or other online content for a WebCrawler to use, or for the websites own search system. For instance a user may tag a video with its relevant actors.
