Digital Companies Flashcards by Asim Khan

What are the 5 Holding companies

INterpublic IPG
Omnicom
WPP
Publicis
Aegis

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IPGs agencies?

Universal Media

Universal McAnn

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WPPs Agencies?

Mindshare
Ogilvy Interactive
Mediacom
Group M

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Publicis agencies?

Leo Burnett
Digitas
Razorfish
Starcom MediaVest

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Verification Companies

Moat
Double Verify
Integral Ads
comScore Vce

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What are Omnicoms agencies?

OMD
BBDO
DDB
PHD

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What are the display ad networks?

Collective

Undertone

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What are the Mobile Ad Networks

Milennial
Ad Mob
Tap Joy
Jum Tap

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What are the Video Ad Networks?

Videology
Tremor
brightRoll
YuMe

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What are some DSPs?

Turn
MediaMath
appNews
DataXu

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What are the main SSPs?

AppNews
AdMeld
Pubmatic
Rubicon

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Agency Trading Desks

Cadreon/Magna -IPG
Accuen - Omnicom
Xaxis. - WPP
Vivaki - WPP
Amnet - Aegis
Affiperf. - MDC
The Trade Desk - Indy

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What are the well known rich media companies?

pointroll
medialets
Spongecell
Celtra
Eyewonder
Pictela
Media Mind

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What are the major proposal management systems?

Salesforce
Doubleclick
Fivia
Operative
Freewheel
Burst

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3 most common ad servers?

Doubleclick
24/7 Real Media
Free Wheel
Pointroll And Atlas

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Data aggregators?

Ad meld
Pubmatic
Rubicon

Main ad exchanges - Display

OpenX
Doubleclick/Google
Right Media Yahoo
Facebook

Branding survey companies

Dynamic Logic Millard Brown
Vizu - Nielsen
ad Effex comScore

Main DMPs?

Exelate
Lotame
Bluekai
DataXu
Audience Science
Krux
Datalogic

What agency the holding company for Digitas?

Publicis

Agency Booking tools

Media Ocean
Media Bank
Symphony
Media Visor

What is the holding company for Carat?

Aegis

Main video ad exchanges

adapTV

SpotExchange

Mobile ad exchanges

MoPub

Appnexus

What are the main Audience Segment companies?

Bluekai Quantcast Claritas