digital and social media

Question 1

reasons for rapid adaption of the internet (6)

Answer 1

desire for info
speed and convenience
ability to control flow of info 
e-commerce
target consumers effectively increased accountability of business

Question 2

web 1.0 banner ads

Answer 2

create awareness and seek entry into contest

Question 3

regular sponsorship web1.0

Answer 3

company pays to sponsor a section of the site

Question 4

content sponsorship web1.0

Answer 4

sponsor not only provides money in return for name association but also participates in providing content itself

Question 5

popups

Answer 5

ads that appear when certain sites are access

Question 6

pop unders

Answer 6

ads taht appear under webpage and become visible when leaving site

less annoying

Question 7

interstitials

Answer 7

ads appear on screen while waiting for sites content to load

Question 8

paid searches

Answer 8

higher a site appears on a search page the more visitors it will receive

Question 9

organic search results

Answer 9

appear du to their relevance in search terms

Question 10

pay per click

Answer 10

a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement

Question 11

search engine optomizaiotn

Answer 11

the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of unpaid results returned by a search engine.

Question 12

behavioral targeting

Answer 12

based on advertisers’ target consumers by tracking their website surfing behaviors

MOST IMPORTANT

Question 13

retargeting

Answer 13

ads follow a web suers and are displayed on every participating subsequent website the user visits

Question 14

contextual advertising

Answer 14

ads are determined by the content on the webpage

Question 15

native advertising

Answer 15

advertiser gains attention by providing valuable content in the context of the users experience

ex: the article was paid for by a company to be written focusing heavily on their product. but the consumer doesn’t perceive it as advertising

Question 16

web 2.0

Answer 16

consumers market the product

Question 17

types of new media on web 2.0

Answer 17

augmented reality apps, QU codes, near field communication, chat rooms, email, social networking sites, virtual reality, online gaming, blogs, social news sites

Question 18

social networking sites

Answer 18

platforms for networks r social relations

Question 19

marketers reasons for using social media

Answer 19

driving traffic to one’s site
communicating with customers
gaining brand exposure

Question 20

near field communication

Answer 20

delivers content through an embedded chip that allows wireless communications just by touching material

Question 21

examples of internet metrics

Answer 21

clicks
cost click conversions
frequency
ad exposure time
view through rates
visits
webpage eye tracking