differentiation and r&d Flashcards
1
Q
what is differentiation?
A
making the product or service different from competitors
2
Q
what are the 5 ways a business can differentiate?
A
- distinctive design
- branding
- performance
- exceptional customer service
- ethical product/ service
3
Q
what is r&d?
A
research and development- the process of testing and improving
4
Q
what is the process of r&d ?
A
- create the prototype
- test the prototype
- adapt the prototype
5
Q
what is a prototype?
A
first version of a device from which other forms are developed
