Different methods of entry in international markets

Question 1

Exporting

Answer 1

• can be undertaken either by selling the prod to customer directly perhaps thru company website
• or indirectly thru an export intermediary such as a agent or trading comp based in country

Question 2

International franchising

Answer 2

• definition= int franchising means foreign franchises are used to operate a firm’s activities abroad
• can either take the form of one foreign company being used as a franchisee for all the branches in their own country
• or individual franchisees are used to operate each branch

Question 3

Joint ventures

Answer 3

-already discussed in chapter 2