DEVELOPMENT STATUS Flashcards
Stages of new technology development
A. CONCEPT
B. PROOF OF CONCEPT
C. ITERATIVE PROTOTYPE
D. PRE-COMMERCIAL USE
E. COMMERCIALLY READY
When starting out with your basic concept, you have many potential applications in
multiple markets. It’s important at the beginning to validate that a market exists for the idea and
that others like the idea as much as you do.
CONCEPT
focusing on the most promising applications from the many
paths you have to choose. This is the group you will prototype.
PROOF OF CONCEPT
you will refine your applications through iterations. They key here is to
continue to find the path(s) that are the most promising. You can always add additional applications
or markets once you have a few successes in your company.
ITERATIVE PROTOTYPE
When you’re ready to test decisions, field trials and pilots can be conducted with the most
promising applications. This will focus your time and resources, and will provide you with your
best chance for success.
PRE-COMMERCIAL USE
Each stage is an opportunity to determine if you should move forward with the technology,
and if so, how much more investment it merits. If a technology does not meet expectations, you
can consider whether you should proceed. If the technology performs spectacularly well, you move
more urgently to the next stage.
COMMERCIALLY READY
there is tremendous competition for ideas
CONCEPT STAGE
hold the most risks, since so little is known about them
CONCEPTS
You have many options at this point
COMPETITION OF IDEAS
Many ideas will not pass the Concept stage due to information that is
discovered during research.
HIGH ATTRITION
—Often you will need to make assumptions that will
need to be validated later in the process.
RISKY CONCEPT WITH LOTS OF UNKNOWNS
—There is little investment at this point, other than your brain
power and time.
LEAST INVESTMENT OF RESOURCES
This is the stage where your concept is proven—where you get a true sense of whether the
idea will actually work.
PROOF OF CONCEPT
centers and similar funding have been proven to be effective ways to
foster innovation. It is worth investigating options you may have locally.
PROOF OF CONCEPT
To find your best market direction, you iteratively create prototypes to develop your most
promising applications.
ITERATIVE PROTOTYPE
help you move from a proof of concept to something useful to
customers.
are critical part of the
process of getting to the market.
PROTOTYPE
Prototypes are essential:
They engage future stakeholders and partners
Each prototype increases your knowledge
They let you investigate different markets in parallel.
people test your prototype products in specific business situations.
real models being used in the
field by real users. This is an ideal time to identify and sign up pilot sites that will help you build
a business case for the technology.
PRE-COMMERCIAL USE
Tasks for the pre-commercial stage:
Engage initial or pilot customer
Create field trials with real users
Develop your plans for manufacturing distribution and pre-and post-sale support.
The final stage means your technology is ready for use
This is a critical time to collect data that will provide a compelling business case for
partners, investors and customers. The same data you used to quantify your benefits in the previous
lesson should provide the basis for a solid business case. The feedback and market understanding
you gathered in the previous stages can have a huge impact on the market’s reception of your
innovation
COMMERCIALLY READY
If you are making claims about your technology, you may need
THIRD PARTY VALIDATION
The process, costs and timeline for acquiring the expected certifications can heavily
influence your prototyping efforts.
CERTIFICATIONS
The type of data that will provide a compelling market interest depends largely on what
your technology is and what markets you expect to reach.
CUSTOMER DATA
