Developing And Implementing Marketing Plans

Question 1

What are the five components of a marketing plan?

Answer 1

Objectives
Budgets
Sales forecasts
Marketing strategies
Marketing tactics

Question 2

What are the three internal influences on marketing plans?

Answer 2

• Corporate and marketing objectives
• Finance available
• Operational issues (ability to meet demand, achievement of cost minimisation, success of R&D)

Question 3

What are the four external influences on marketing plans?

Answer 3

Competitor actions
Market conditions
Technological advances
International opportunities

Question 4

What are the six issues in implementing marketing plans?

Answer 4

Personnel- skills,expertise and commitment
Conflict- across functional areas, within marketing
Finance- budget
Control- plan must have flexibility, monitor and respond to changes
Operational- meeting deadlines, matching supply to demand
Time frame- coordination of all activities

Question 5

What is a marketing plan?

Answer 5

A written document outlying marketing activities implemented to achieve marketing objectives.