Deutsch & Gerard Dual Processs Model

Question 1

Normative social influence

Answer 1

-compliance
-desire to be liked
-social group pressure
Changes behaviour not private views

Question 2

Normative SI -study

Answer 2

ASCH- 123 male US Students
-which of the three lines is the same as the test line
-after trials confederates started to give the deliberate wrong answer
-conformed to incorrect-32%
74% at least once, 26% never
- even when answer is unambiguous

Question 3

Informational social influence

Answer 3

• desire to be right
• internalise behaviour of others
• particularly in new confusing situations
• leads to long lasting change in belief/attitudes

Question 4

Informational SI study

Answer 4

SHERIF- lab experiment auto-kinetic effects -ambiguous

• male participant estimate how far light moved
• alone - own stable estimates
• group- estimates converged
• alone again- estimates more like group

Question 5

Why Conform evaluation

Answer 5

Strength :)
- studies use lab experiments 
- extraneous variables controlled 
- replicated and reliable
Weakness :( 
- lack ecological validity 
-demand characteristics

Question 6

Why conform evaluation

Answer 6

Weakness :(
Alternative explanations
Social identity theory
More likely to conform by in group members not out groups
Informational and normative not the only reason why