designers and design companies

Question 1

Matthew Williamson: textile designer

Answer 1

• recognised for his bold and colourful designs
• his work inspired by his travels around Africa, India and Morocco
• his work often involved embellished features and for a long time he was the main designer for Monsoon
• his target audience is a “free spirit”, and to make women feel beautiful and feminine

Question 2

James Dyson: design engineer

Answer 2

• famous for improving existing designs rather than producing new
• he used an iterative design process creating 5127 prototypes
• developed the cyclone system for bagless vacuums
• innovates and improves domestic products
• big supporter of education

Question 3

Philippe Starck: product and architectural designer

Answer 3

• worked for Alessi most famously
• his designs are often environmentally friendly
• he is well known for using manufacturing techniques and materials that would not normally be used together
• his designs have a sense of humour and whimsy

Question 4

example of Philippe Starck’s work

Answer 4

Juicy Salif lemon squeezer

Question 5

Apple

Answer 5

• led by Steve Jobs and Jonny Ives who focussed on developing the simplicity of the iPhone
• their products are an example of technology push as they are focussed on aesthetics and user ease
• they pioneered the GUI

Question 6

what is generative design

Answer 6

a deign exploration process that input design goals along into a software along with parameters such as cost, materials and manufacturing methods

Question 7

Airbus

Answer 7

• they developed the A380 with the largest passenger carrying capacity (800)
• due to the size the engineers had to use composite materials to reduce the weight
• used the shape/structure of an eagles wing (biomimicry) to reduce the need for a large wingspan to give lift
• they constantly develop new technology to reduce carbon emissions and improve fuel efficiency