designers and companies Flashcards
Harry Beck:
1) Problem he faced
2) His inspiration
- He realised:
* people didn’t need to know the true distance between stations on the London underground (don’t care about the geography but where they need to be)
* found the map layout confusing
* also the central area of London was too crowded and hard to read - He worked as an electrical draughtsman so used a schematic drawing- like they do in circuits
What did Harry Beck do and what did he change
He made the map for the London Underground.
He:
- simplified the layout of the lines and enlarged the central area (readability)
- only vertical, horizontal and 45deg angle lines (easy to read and less confusing)
- Interchange stations were highlighted (see where they can change lines)
Harry Beck:
Effect of his work
This graphical layuot became recognised as a design template for transport maps around the world such as the NY subway system.
Aldo Rossi:
1) who was he
2) key features of his work
3) era and meaning
- He was an architect who used abstract forms
- original and geometric forms
- postmodern era- challenging modern artistic technqiues and mediums while incorporating elements of many past artisitic movements.
Aldo Rossi:
1) 3 things of his work
2) material choices: 6 and explain 2
- 1980s- worked with Alessi to design a series of iconic products including La Conica (1984) - a coffee maker. Shows his diverse range- not just buildings
- San Cataldo Cemetery- simple geometry of cubic volumes arranged as a grid to create a serene space. brick and glass
Used a range of materials- which one complemented his design best
* Brick- to create a warm and timeless feeling- outside of cemetery
* concrete to convey bold geometric designs such as Bonnet House in Italy- minimalist and functional
* steel, glass, stone, wood
Aldo Rossi:
Book and Legacy
His book ‘the architecture of the city’ and his emphasis on spatial organisation has influenced many architects such as Denise Scott Brown and Robert Venturi- architects who designed Sainsbury wing of the national gallery.
book: Rossi criticizes the lack of understanding of the city in current architectural practice. He argues that a city must be studied and valued as something constructed over time;
Braun:
1. starting
2. philosiphy of Max Braun and Dieter Rams (brief)
- began in 1920s Germany- radios and then household electronics
- MB: simple, functional, innovative and long lasting products
- DR: ‘Less is more’ and useful and easy to use
Braun products- general (6)
- Radios
- Record players
- Electric Shavers- Braun sixtant razor
- Audio Equipment
- Kitchenware
- Camera
manufacturing techniques of braun
Manufacturing Techniques: Include details on Braun’s manufacturing processes that contribute to their success:
Precision Engineering: Braun’s use of high-quality materials and precision engineering techniques ensures the durability and reliability of their products.
Sustainable Practices: Mention Braun’s commitment to environmental responsibility, such as using recyclable materials and energy-efficient manufacturing processes.
Braun:
DR 10 princples of good design
+
Legacy (who did it influence)
- Innovative
- Useful product
- aesthetic
- understandable / easy to use
- unobtrusive
- honest
- long lasting
- thorough to last detail
- eco friendly
- as little design as possible
10 principles influenced other designers around the world such as Jonathan Ives who designed the Apple iPod 2
Alessi:
1. what is it
2. design philosiphy and materials
3. how do they work
4. characteristics of design
5. manufacture
Giovanni Alessi founded this company which started off by producing a number of metal tableware then all household goods.
Designers are the most important part of the process to create creative products.
Use polymers because they are easy to work with, facilitating the production of creative devices.
Recognisable as they all use stainless steel mixed with bright colour (polymer) schemes, which aim to grab the user’s attention. Design centre of their methods.
They collaborate with designers like Aldo Rossi and Philippe Starck rather than using their own in-house designers.
Fun & artistic design imprinted with characterful features Products designed to be aesthetic- design is the focus. Created a loyal customer base and differentiates their designs from other competitors
A focus on high quality – hand-crafted objects made with the help of machines
Quality Control: Mention Alessi’s rigorous quality control processes to ensure high standards.
Alessi:
Products
with Starck, Rossi, Sottass and Graves
Whistling bird kettle 1985 by Michael Graves
Juicy Salif 1990 by Philippe Starck
La conica coffee maker with Aldo Rossi 1984
Condiment set 1978 by Ettore Sottsass
Alessi:
Legacy
It has changed design as their receptiveness to work with colour and polymers has influenced many designers in the way that they design products. Broaden design industry by using various techniques.
Influenced the kitchens of many homes as he blurred the lines between industry and art- also made designers experiment more.
now working to increase sustainability
