Design Sprint Foundation Flashcards
What is the design sprint?
A proven methodology for solving problems through designing, prototyping, and testing ideas with users. Tools for developing a hypothesis, prototyping an idea and test it rapidly with as little investment as possible,
Why conduct a design sprint?
- Short, cheap, and fast paced
A fast-paced and clever way to introduce the human-centric power of design into low budget projects. - Test ideas and solutions
Quick and cheap testing gets the answers you need to change and improve the solution.
- Results instead of research
A real project from beginning to end. The team is not only after insights; it’s after results as well.
- Create, improve, or pivot
Good for creating from scratch, improving, and pivoting solutions.
What are the four reasons for running a sprint?
- Deep connection with customers
To create offers loved by and relevant to users instead of wasting resources on creating offers disconnected from their wants and needs.
- Improve faster and cheaper
To improve an offer by finding and fixing user experience issues that may jeopardize the entire business.
- Co-create solutions with customers
To anticipate problems and discover solutions by working together with users instead of only using them as test bait for pre-framed “founders only” hypothesis.
- Nourish an entrepreneurial culture
To nourish an entrepreneurial culture by empowering employees to plan, execute, and manage fast-paced, low-cost interventions.
How does a Design Sprint start and end?
- Kick-off: This is where sprint masters gather the team, analyze previously known materials, work on user recruitment, and scope the challenge definition.
- User Research: Some approaches rely more heavily on human-centered research than others and may differ on what types of users the sprinting team is more interested in having conversations with. This is a crucial stage to inform the team on how to create relevant offers that solve real problems and address real needs.
- Idea Generation: This is where the Sprint Master and the sprinting team gather together with end-users, specialists, and other important stakeholders to generate ideas and refine concepts.
- Prototyping: This stage is where the sprinting team tests the newly created concepts with end-users and gathers valuable feedback.
- Adjust & Iterate: Sometimes during a sprint, the sprinting team may have the opportunity to make adjustments to their prototypes and run a second prototyping session.
What is the GV model?
Google Ventures model for design sprints - How to solve big problems and test new ideas in just five days
GV Model Day 1 = Day 2 = Day 3 = Day 4 = Day 5 =
Day 1 = .Map (The team defines the challenge, makes a map, defines target customers, and talks to experts from inside and outside the team.)
Day 2 = .Sketch (Starts with a benchmark research on great solutions for the team to get inspired from, use, remix, and improve. The team then defines a “How Might We” question. Finally, the team moves into idea generation mode.)
Day 3 = .Decide (Team decides on the best solutions and moves on to create a storyboard.)
Day 4 = .Prototype(The team will build a realistic prototype using the storyboard as a basis, then do a trial run.)
Day 5 = .Test (Test the prototype with users, then watch and learn from them.)
What are the pros of the GV model?
Inherits tools from Design Thinking. Easier to recruit users since user sessions take place only on the last day. Great if you have high-quality raw input coming into the sprint and can put together a very diverse and creative team.
What are the cons of the GV model?
Very little exploratory research. No co-creation with users, which may silence serendipity by turning off the gathering of user insights and user-generated ideas at early stages. The team builds first and learns from users last.
The lean startup movement made it clear that startups need to move ____ and minimize ____.
move fast and minimize waste
What does the lean startup movement lack?
Empathy-building and co-designing practices which are the two most important ingredients to orchestrate offers that are more humane, sustainable, and adapted to survival in today’s economy.
You need to Design to create things that are…
relevant to people. Not just aesthetics but real design: a human-centered take on how things should work, look and feel.
Design Thinking can bridge…
engineering, the arts, and a deep understanding of people and the things surrounding them.
MVS model relies heavily on …
ethnographical work
MVS model is tailored to _____ ____.
service offers
MVS model stands for
Minimum Valuable Service model
On Day 1 of the MVS model, you..
This is where the team maps the ecosystem of the challenge and refines their understanding of who the interesting stakeholders might be.
On Day 2 of the MVS model, you…
A day of deep interviews into how people learn, use, and remember their relationship with the challenge.
On Day 3 of the MVS model, you…
Take a break. This is for the team to process the interviews and recruit targeted users.
On Day 4 of the MVS model, you…
This is where the team gathers with the users to co-create concepts with end-users and all relevant stakeholders.
