Design principles Flashcards
What are the design principles?
Cropping, Scale, Proportion, Hierarchy, Figure ground, Pattern, Balance, Contrast
Pattern
Repeating something in a design for an effect
Contrast
The obvious difference between 2 parts of a design
Proportion
The proportion refers to the ratio between at least two dimensions of a component in a visual communication.
Scale
The scale refers to the relative size of two or more components in a visual communication.
Cropping
The removal of parts of a design for an effect
Figure ground
Figure and ground work together to establish the importance of visual.
Balance
The use of symmetry in a design for an effect
Hierarchy
The use of making something seem more dominant than another thing effectively