Design principle and elements

Question 1

Rhythm

Principle

Answer 1

Reputation, Variation, Movement

Created by: repetition eg colours shapes etc

Effect: creates movement

Question 2

Balance

Principal

Answer 2

3 types: symmetrical, asymmetrical, and radial

Asymmetrical: dynamic

Question 3

Depth

Principal

Answer 3

Created by: overlapping, using drop shadow,

Question 4

Unity

Design principal

Answer 4

Created by repitition of colour and shapes and so on

Can link things together

Use words such as “repeat use of (colour/shape/font style/line etc)”

Can also say “unity created through proximity”

Question 5

Alignment

Design principal

Answer 5

Alignment is the placement of text and graphics so they line up on the page

When things are in line with each other

order, organisation, structure

Easier to follow + neater

Use words such as “left alignment of ….” or “right alignment of …” or “aligned horizontally”

Question 6

Dominance

Design principal

Answer 6

Making something stand out
Eye catching
Created by: large in size, contrasting colours, contrasting shapes

Question 7

White space

Answer 7

Blank space in between elements
Keeps the design from becoming too cluttered or confusing
Can be any colour - doesn’t have to be white
Makes things legible, easy to understand + comprehend
Emphasises and importance is put on elements surrounded by white space
Things surrounded by white space are made clearly visible

Question 8

Contrast

Principal

Answer 8

Occurs when two elements are different
The greater the difference the greater the contrast
Examples: size, colour, shape, typeface

Question 9

Line

Answer 9

Helps lead the eye
Divides page/parts
Line to connect things