Design Principes

Question 1

Scale

Answer 1

Relative size

Relative sizes of a similar object or the same object. Its relative size will determine the hierarchy of the visual components

Question 2

Proportion

Answer 2

Comparative size

The comparative relationship between the size of components.

Eg.If something is out of proportion, it is bigger/smaller than what would be expected/standard

Question 3

Pattern

Answer 3

Repetition & alternation

Pattern is the repetition or alternation of components. Creates rhythm and unity

Question 4

Figure-ground

Answer 4

Dominant components

Figure and ground work together to create visual information. Figure refers to the components that are dominant compared to the ground on which they are placed

Question 5

Balance

Answer 5

Symmetrical-asymmetrical

Balance refers to the arrangement of components. It may be symmetrical, where components are mirrored across the axis to create a stable composition, or asymmetrical, where components are vary in size and are placed off centre as to create a dynamic composition

Question 6

Cropping

Answer 6

Emphasise on focal point

An area is selected by modifying an image as to emphasise a point of interest

Question 7

Contrast

Answer 7

Opposite qualities

Uses opposite qualities to build visual tension, separate components and build hierarchy

Question 8

Hierarchy

Answer 8

Ordered infomation

Visual information arranged in order of importance. Attention is drawn to the most important information using scale, contrast or colour