Design Management & The Creative Economy Flashcards
Design is defined as a…
Problem Solving Process
____+____+____= Design
Aesthetics + Interface + Technology = Design
All three aspects influence each other and require the right balance.
What is Brown 2009’s Criteria for successful ideas?
Desirability, Viability, Feasibility
What is design intended to do?
Accomplish goals in a particular environment
What are the Three Streams of Literature?
Design Outcomes, Design Process, Design as Philosophy
What is Design Outcomes?
Sensory design to achieve aesthetically-plesaing design outcomes
What is Design Process?
Using design to solve wicked problems
What is Design as Philosophy?
Influence on organisational culture - managing as designing.
What are Creative Industries?
Industries which have their origin in individual creativity, skill and talent and have a potential for wealth and job creation through the generation and exploitation of intellectual property.
Creative Industries Matter:
Products which influence knowledge, understanding and experience.
Influence from media and entertainment.
Representation of the world - act of reporting
Construst our sense of identity
Opinions, values, future prospects
Creative Industries Matter:
Systems for the management of creativity and knowledge
Management and circulation of creativity takes different forms in different societies
Creative Industries Matter:
Effects as agents of economic, social and cultural change
Influence on our understanding on the relationships between culture, society and economy.
What are the Contemporary Society: Knowledge Spillovers?
Creative push & Demand pull
2 examples of Creative Push Spillovers..
Ideas developed by creative industries are applied elsewhere in the market
Creative professionals are employed outside the creative industries (yet part of creative economy) bringing new ideas & ways of working
Creative professionals start spin-off companies in a different sector
Example of Demand Pull Spillovers..
Creative Industries firms demand more sophisticated products/services from their suppliers
What are the Creative Economy Spillovers called?
Product & Network Spillovers
What is Product Spillovers?
Creative goods & services increase the demand for complementary goods in other sectors or are adapted to other markets
What is Network Spillovers?
The presence of creative firms in a particular geographical place benefits other firms in the same area
What is the Design Management Process?
D___ S____ - D____ P____ - D ____ I____
Design Strategy - Design Process - Design Implementation
What is Design Strategy?
The stage in which design projects are conceived.
Identifying the opportunities for design and interpreting the consumer needs.
What is Design Process?
Where design projects and agendas are developed.
Focus on demonstrating how strategy can be made visible and tangible through design.
Manage design agendas, projects and possibilities.
What is Design Implementation
Design projects and outcomes are delivered.
Implement design projects, agendas and possibilities.
Evaluate the success of the design project.
