Design Management & The Creative Economy

Question 1

Design is defined as a…

Answer 1

Problem Solving Process

Question 2

____+____+____= Design

Answer 2

Aesthetics + Interface + Technology = Design

All three aspects influence each other and require the right balance.

Question 3

What is Brown 2009’s Criteria for successful ideas?

Answer 3

Desirability, Viability, Feasibility

Question 4

What is design intended to do?

Answer 4

Accomplish goals in a particular environment

Question 5

What are the Three Streams of Literature?

Answer 5

Design Outcomes, Design Process, Design as Philosophy

Question 6

What is Design Outcomes?

Answer 6

Sensory design to achieve aesthetically-plesaing design outcomes

Question 7

What is Design Process?

Answer 7

Using design to solve wicked problems

Question 8

What is Design as Philosophy?

Answer 8

Influence on organisational culture - managing as designing.

Question 9

What are Creative Industries?

Answer 9

Industries which have their origin in individual creativity, skill and talent and have a potential for wealth and job creation through the generation and exploitation of intellectual property.

Question 10

Creative Industries Matter:

Products which influence knowledge, understanding and experience.

Answer 10

Influence from media and entertainment.
Representation of the world - act of reporting
Construst our sense of identity
Opinions, values, future prospects

Question 11

Creative Industries Matter:

Systems for the management of creativity and knowledge

Answer 11

Management and circulation of creativity takes different forms in different societies

Question 12

Creative Industries Matter:

Effects as agents of economic, social and cultural change

Answer 12

Influence on our understanding on the relationships between culture, society and economy.

Question 13

What are the Contemporary Society: Knowledge Spillovers?

Answer 13

Creative push & Demand pull

Question 14

2 examples of Creative Push Spillovers..

Answer 14

Ideas developed by creative industries are applied elsewhere in the market

Creative professionals are employed outside the creative industries (yet part of creative economy) bringing new ideas & ways of working

Creative professionals start spin-off companies in a different sector

Question 15

Example of Demand Pull Spillovers..

Answer 15

Creative Industries firms demand more sophisticated products/services from their suppliers

Question 16

What are the Creative Economy Spillovers called?

Answer 16

Product & Network Spillovers

Question 17

What is Product Spillovers?

Answer 17

Creative goods & services increase the demand for complementary goods in other sectors or are adapted to other markets

Question 18

What is Network Spillovers?

Answer 18

The presence of creative firms in a particular geographical place benefits other firms in the same area

Question 19

What is the Design Management Process?

D___ S____ - D____ P____ - D ____ I____

Answer 19

Design Strategy - Design Process - Design Implementation

Question 20

What is Design Strategy?

Answer 20

The stage in which design projects are conceived.

Identifying the opportunities for design and interpreting the consumer needs.

Question 21

What is Design Process?

Answer 21

Where design projects and agendas are developed.

Focus on demonstrating how strategy can be made visible and tangible through design.

Manage design agendas, projects and possibilities.

Question 22

What is Design Implementation

Answer 22

Design projects and outcomes are delivered.

Implement design projects, agendas and possibilities.

Evaluate the success of the design project.