Design Elements and Principles

Question 1

Balance

Question 2

Rhythm

Question 3

Proportion

Question 4

Proximity

Question 5

Line

Answer 5

Lines are used to:

separate parts of a layout

connect parts of a layout

create emphasis to particular text of a layout

create movement or energy

Question 6

Shape

Answer 6

Designers use shapes to:

Organise information through connection and separation

Symbolise different ideas

Create movement, texture, and depth

Convey mood and emotion

Emphasise and create entry points and areas of interest

Lead the eye from one design element to the next.

Question 7

Value

Answer 7

Related to colour

How light or dark a design is

Value creates a mood

Contrast between light and dark can create emphasis

Question 8

Mass

Answer 8

A heading that has been bold will carry a greater mass than other possible headings or body text.

Elements like line and colour can add mass to publication by their thickness and size.

Mass is size

There is physical size (size of paper etc) and visual size. Size can be relative.

Question 9

Harmony

Answer 9

Unity but with colours, often next to each other on the colour wheel