Design Considerations Flashcards
Based on information from the Design Considerations lecture
What is a goal of design?
Purchase a product Entertain Build brand Inform Create curiosity
What are the 4 bases for good design?
Use of space
Colours
Type style/fonts
Illustrations/photographs
What are the consequences of not consulting a printer during design?
High production costs
Delays in production
Unhappy clients
Extended deadlines
Calendars, reports, books, and brochures are all examples of what?
Formats (print products)
Die cuts, embossing, spot coatings, and foil stamping are all examples of what?
Print embellishment
Why is “readability” important for design?
If you customer can’t read your design then the message won’t be received and your goal won’t be met.
Why is colour important to a design?
It invokes a response from your viewer which you can capitalize on.
Which colour has these associations/reactions:
Appetite, Passion, Excitement
Red
Which colour has these associations/reactions:
Creativity, Happiness, Spontaneity
Orange
Which colour has these associations/reactions:
Warning, Creativity, Impulse
Yellow
Which colour has these associations/reactions:
Recycling, Money, Health
Green
Which colour has these associations/reactions:
Trust, Confidence, Intelligence
Blue
Which colour has these associations/reactions:
Luxury, Wealth, Ambition
Purple
A colour itself is referred to as a…
Hue
A tint is when…
White is added to a hue/colour to make it lighter
