Design and Market Influence

Question 1

The Client role

Answer 1

Indentify a niche
Needs a new product
Entrepreneurs looking to launch a product

Question 2

The Designer role

Answer 2

Develop a product

Create a specification and brief

Question 3

Inventors role

Answer 3

Produce ideas for new or improved products

Sketches and models

Question 4

Designer Maker role

Answer 4

Designs and makes a product

Normally crafts person

Question 5

Makers role

Answer 5

Manufacture a product given to them by the designer

Question 6

The marketing mix

Answer 6

Product
Price
Place
Promotion
Process
Physical Evidence
Properties
Pleasure 
People

Question 7

Product- 6 things a consumer looks for…

Answer 7

Function
Performance
Ease of use
Reliability
Aesthetics
Compatibility

Question 8

Why do people design?

Answer 8

Constructive discontent- Unhappy with existing products, Dyson, Ballbarrow, 1974
To make money-Gillette, Disposable Razor, 1895
Wanting to help others- Trevor Bayliss, Free Play Radio 1991
Science and Technology- Laser, patented 1960

Question 9

What is a Patent?

Answer 9

A form of legal protection for designers

Contaions detils of a product so it could be manufactured

Question 10

Why have a Patent?

Answer 10

Used to prevent the copying of an idea
Gives intelectual property rights to an inventor for an invention
It can be sold or be used to receive royalties

Question 11

4 criteria for UK patent office

Answer 11

It needs to be new
It must involve an inventive step
It must be able to be industrially made
It must not be excluded

Question 12

Disadvantages of a Patent

Answer 12

Expensive, £10,000 for a UK one
Even more if they patent is infringed
Need one for each country
Some countries ignore patents, China and Russia for example

Question 13

Example of a Patent

Answer 13

Dyson
2000 
Took Hoover to court over 1980 patent infringement
He won
Proceeds went to funding a UK factory

Question 14

Representing Design ideas

Answer 14

Mood boards
Sketches
Modelling
Prototypes

Question 15

Environmental legislation and regulation

Answer 15

EU Ecolabel
EU Energy labeling directive
1994 EU Packaging directive
End-of-Life Vehicle directive
EU Restriction of Hazardous Substances Directive
EU Waste Electrical and Electronic Equiptment Directive

Question 16

Green Design

Answer 16

Approach to Design to reduce the impact on the enviroment through conserving materials by using recycled material and conserving energy in use f the product . Dysons contra-rotating washing machine reduces water and energy use through terchnology

Question 17

Ecodesign

Answer 17

Goes further than Green Design. Tries to reduce the impact on the environment throughout the design process from extraction of materials to the end of the products life.

Question 18

Sustainable Design

Answer 18

Analysing the main fuction of the product and then finding a more environmentally friendly way of doing the same function. Also normally comes with wider socio-economic benefits such as improved welfare etc.

Question 19

Sustainable Innovation

Answer 19

Goes further than Sustainable Design. Looks for new ways of doing things using a mix of products and services.

Question 20

Green Design Products

Answer 20

Clothing made organic, naturally coloured cotton
Sandals made from recycled denim
Biodegradible carrier bags
Folding bicycles

Question 21

Green Design Packaging

Answer 21

Reduce amount of packaging
Inflatable LDPE Cushions that can be reused and recycled
Cardboard instead of plastic

Question 22

Eco light bulbs

Answer 22

Compact Flourecent- Last 10 times longer than filament and use 20% of the electricity
LED’s- Efficent (90% energy into light), life time 100,000 hours

Question 23

Eco-cars

Answer 23

Aerodynamic body
Use polymers
Elextronic engine managment
Recyclable materials
Bio diesel
Hydrogen Fuel cell
Hybrids

Question 24

Safety

Answer 24

COSHH
HSE
Protective clothing
Risk assessment

Question 25

Designing for disabled people

Answer 25

Adapted products

Requirements for disabled access in new buildings