Design and Market Influence Flashcards
The Client role
Indentify a niche
Needs a new product
Entrepreneurs looking to launch a product
The Designer role
Develop a product
Create a specification and brief
Inventors role
Produce ideas for new or improved products
Sketches and models
Designer Maker role
Designs and makes a product
Normally crafts person
Makers role
Manufacture a product given to them by the designer
The marketing mix
Product Price Place Promotion Process Physical Evidence Properties Pleasure People
Product- 6 things a consumer looks for…
Function Performance Ease of use Reliability Aesthetics Compatibility
Why do people design?
Constructive discontent- Unhappy with existing products, Dyson, Ballbarrow, 1974
To make money-Gillette, Disposable Razor, 1895
Wanting to help others- Trevor Bayliss, Free Play Radio 1991
Science and Technology- Laser, patented 1960
What is a Patent?
A form of legal protection for designers
Contaions detils of a product so it could be manufactured
Why have a Patent?
Used to prevent the copying of an idea
Gives intelectual property rights to an inventor for an invention
It can be sold or be used to receive royalties
4 criteria for UK patent office
It needs to be new
It must involve an inventive step
It must be able to be industrially made
It must not be excluded
Disadvantages of a Patent
Expensive, £10,000 for a UK one
Even more if they patent is infringed
Need one for each country
Some countries ignore patents, China and Russia for example
Example of a Patent
Dyson 2000 Took Hoover to court over 1980 patent infringement He won Proceeds went to funding a UK factory
Representing Design ideas
Mood boards
Sketches
Modelling
Prototypes
Environmental legislation and regulation
EU Ecolabel
EU Energy labeling directive
1994 EU Packaging directive
End-of-Life Vehicle directive
EU Restriction of Hazardous Substances Directive
EU Waste Electrical and Electronic Equiptment Directive
Green Design
Approach to Design to reduce the impact on the enviroment through conserving materials by using recycled material and conserving energy in use f the product . Dysons contra-rotating washing machine reduces water and energy use through terchnology
Ecodesign
Goes further than Green Design. Tries to reduce the impact on the environment throughout the design process from extraction of materials to the end of the products life.
Sustainable Design
Analysing the main fuction of the product and then finding a more environmentally friendly way of doing the same function. Also normally comes with wider socio-economic benefits such as improved welfare etc.
Sustainable Innovation
Goes further than Sustainable Design. Looks for new ways of doing things using a mix of products and services.
Green Design Products
Clothing made organic, naturally coloured cotton
Sandals made from recycled denim
Biodegradible carrier bags
Folding bicycles
Green Design Packaging
Reduce amount of packaging
Inflatable LDPE Cushions that can be reused and recycled
Cardboard instead of plastic
Eco light bulbs
Compact Flourecent- Last 10 times longer than filament and use 20% of the electricity
LED’s- Efficent (90% energy into light), life time 100,000 hours
Eco-cars
Aerodynamic body Use polymers Elextronic engine managment Recyclable materials Bio diesel Hydrogen Fuel cell Hybrids
Safety
COSHH
HSE
Protective clothing
Risk assessment
Designing for disabled people
Adapted products
Requirements for disabled access in new buildings
