Design and innovation Flashcards
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1
Q
Product champion
A
Senior executive takes charge of furthering internal development and external promotion
2
Q
Different types of analogies
A
Close / direct
Fantasy
Remote and/or surprising
Personal / component
3
Q
What does a specification show?
A
All necessary requirements of a product
4
Q
Benefits of creating a specification
A
Defines requirements
Saves time
Align with what your client wants
5
Q
What does SMART plan mean?
A
Specific: clear concise, know what to produce
Measurable: each requirement has measurable performance
Attainable: the specifications are attainable
Results orientated: Result not a method
Time: given time constraints
6
Q
Key pointers of market research (Target market)
A
Age Gender Work Location Wealth Social group
7
Q
What are the key areas of marketing mix?
A
Product - Price - Place - Promotion
