Design and evaluation of health promotion

Question 1

What is health promotion

Answer 1

Health promotion = the process of enabling people to increase control over, and to improv their health
• Not just the responsibility of the health sector, but goes beyond healthy lifestyle to wellbeing

Question 2

Principles of health promotion

Answer 2

1. Building health public policy
2. Creating supportive environment
3. Strengthening community action
4. Developing personal skills
5. Reorienting health services
6. Moving into the future

Question 3

Stages of evaluation in health promotion?

Answer 3

1. Needs assessment
   o What does the community need
2. Program planning
   o SMART goals
   o Risk factors
   o Ottawa charter for health promotion
3. Implementation
   o Choose strategies that respond to the smart objectives
   o Individual level, group level, community level, population level
4. Evaluation
   o Types
   • Formative  occurs at the beginning of the program to establish scope and direction
   • Process  occurs during program implementation and assesses how the program was received by the target group
   • Impact  measures immediate and short-term effects of the program
   • Outcome  measures long term effects of the program

Question 4

SMART

Answer 4

Specific - To measure the information required as closely as possible
Measurable - To ensure that the information can be readily obtained
Attributable - To ensure that each measure is linked to the project’s efforts
Realistic - To ensure that the data can be obtained in a timely fashion, with reasonable frequency and at reasonable cost
Targeted - To the objective population

Question 5

Why do we evaluate programs

Answer 5

• to gain insight about a program and its operations
• improve practice
• to assess effects
• to build capacity - funding

Question 6

Evaluation involves?

Answer 6

Process evaluation
• Process evaluation provides timely feedback on whether program administrators were able to carry out their activities according to plan
• Assess the health programs quality

Impact evaluation
• Measures the short-term effects of program and is concerned with whether the objectives we met
o Is it specific
o Is it measurable

Outcome evaluation
• Assesses whether the health program has been effective in the long term and whether its overall goal has been met