design

Question 1

rule of thirds?

Answer 1

• is a compositional theory applied to layouts of images
• divides image into 3x3 grid

Question 2

reasons for grid lines?

Answer 2

• organises content
• balance
• easier alignment
• spacing

Question 3

form of content?

Answer 3

refers to the visual presentation and structure of content

Question 4

reading gravity?

Answer 4

refers to eye movement of a reader

Question 5

design principle definition

Answer 5

design principles are the laws and rules applied to elements

Question 6

balance?

Answer 6

• symmetrical, asymmetrical, radial
• same visual weight
• creates equality, importance, harmony

Question 7

emphasis?

Answer 7

• highlights or gives importance to a particular element
• proportion, colour, shape

Question 8

dominance?

Answer 8

• element that overrules everything else
• catches eye/focal point

Question 9

pattern?

Answer 9

• repetition of elements
  e.g. colours, typography, symbols, layout

Question 10

unity?

Answer 10

– relationship between elements
- formed through repetition and proximity

Question 11

movement?

Answer 11

• motion in an image when an object seems to be moving
• lines, shapes, direction

Question 12

what is monochromatic, analogous and complementary colours?

Answer 12

monochromatic - different shades/tints of the same colour
analogous - a set of colours next to each other on the wheel
complementary - opposite each other on the colour wheel

Question 13

what is a tint and a shade?

Answer 13

• a tint is a colour + white
• a shade is a colour + black

Question 14

what is primary, secondary and tertiary colours?

Answer 14

primary - blue, yellow, red
secondary - primary + primary
tertiary - primary + secondary

Question 15

what does colour do to a design?

Answer 15

• creates moods, emotions
• presents themes
• visually appealing

Question 16

definition of design elements?

Answer 16

elements of design are the features involved in making a design

Question 17

line?

Answer 17

• defines position, mood, perspective, shape
• leading lines, directs eye
  e.g. horizontal, straight, vertical, diagonal
  e.g. thick, thin, bold, faint

Question 18

shape?

Answer 18

• out line of an image
• organic or geometric
• produced by colour, line, value, size

Question 19

space?

Answer 19

• area around or within images
• negative space, empty space
• positive space, filled space

Question 20

texture?

Answer 20

• the surface quality of an object

Question 21

target audience? why and what characteristics

Answer 21

• important because you can understand how to reach your ideal audience
  e.g. age, gender, education, race, hobbies, religion…

Question 22

what is a style guide?

Answer 22

• a style guide keeps record of design components, making it easier for your design to stay consistent.
  e.g. colour palette, typography, structure, style

Question 23

what is a storyboard?

Answer 23

• a blueprint/rough final design, which displays all elements and characteristics

Question 24

what is a thumbnail and wireframe?

Answer 24

• a thumbnail represents all the UI elements you’ll need for your design
• they help you work out the basic navigation structure
• a wireframe is a sketch of the thumbnails