Design Flashcards
The most basic design element is the ___________________
line
___________________ affects the mood of the visual design. It represents different emotions and represents different personalities.
Color
A __________________ is formed when a line encloses an area. It is always defined by boundaries and more often used to stress a portion of a page.
shape
____________________ is the perceived surface quality of a work of art. ___________ can be used to accent an area of the visual project so that it becomes more dominant than the rest.
Texture
______________ refers to the actual dimensions of an element, while the ________________ is its relation to the original value
Size, scale
_________________ is an element of design that establishes the general mood and atmosphere. It creates the illusion that there is movement within the design.
Direction
refers to the ways different elements may be manipulated to create a work of art
Principles of Design
An area in the design that may appear different in size, texture, shape or color to attract viewer’s attention.
Emphasis
____________________ refers to the way in which elements are grouped together. It is the nearness of one element to another.
Proximity
________________________ is the distribution of the various visual weights of the objects used in the visual presentation, the proper combination and harmony of colors used, the tone and refinement of visual texture, and the appropriate use of space .
Balance
This principle refers to the order and organization between and among the elements.
Alignment
_____________________ is visually appealing when used to put emphasis on elements and can effectively grab the attention of a reader.
Repetition
_____________________ is defined as “the difference in visual properties that makes one object distinguishable from other objects.” It is often used to emphasize key elements in specific design projects.
Contrast
This principle is also known as white space or negative space. It is an area activated by the elements.
Space
Visual elements guide the viewer’s eyes around the screen
Movement