Demand (Y12) Flashcards
demand definition?
you’re both willing and able to buy it.
extension in demand meaning on graph?
price = down
quantity demanded = up
contraction in demand meaning on graph?
price = up
quantity demanded = down
price elasticity of demand (PED) definition?
measures how much quantity demanded will respond to change in price.
PED Calculation:
% change in quantity demanded / % change in price.
factors which influence PED:
- necessity
- addiction & habit
- availability of substitutes
- brand loyalty
- proportion of income
- time period
necessity meaning?
something we need
luxury meaning?
something we dont need
how does a necessity affect ped?
e.g petrol - unresponsive - inelastic
how does a luxury affect PED?
e.g bottled water (not needed) - responsive - elastic
how does addiction & habit affect PED?
addiction % habit = inelastic
how does availability of substitutes affect PED
few substitutes e.g apple charger - unresponsive - inelastic
many substitutes e.g crisp - responsive - elastic
how does brand loyalty affect ped?
strong brand loyalty - inelastic
weak brand loyalty - elastic
how does proportion of income affect ped?
large proportion - elastic e.g computer
small proportion - inelastic e.g biro pen
how does time affect ped?
short run - no time to search for substitutes - inelastic
long run - enough time to search for substitutes - elastic