Demand, Supply and Equilbrium Flashcards

1
Q

Define ‘demand’.

A

The willingness and ability to buy a good or service at a given price

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2
Q

What are the 2 ‘Golden Rules’ of demand?

A

Any movement along the demand curve is price-related

Everything non-price related causes a shift

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3
Q

What are the 7 factors affecting demand?

A
Population
Advertising
Substitutes
Income
Fashion/trend/preference
Interest rates
Complements
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4
Q

How does population affect demand?

A

Direct relationship - as population increases, so does the demand for goods and services

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5
Q

How does advertising affect demand?

A

It increases customer awareness, therefore increasing demand for the good/service

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6
Q

How do substitutes affect demand?

A

If the price of a good increases, its demand decreases as its substitutes will be cheaper.

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7
Q

What are normal goods?

A

Goods for which demand will increase if income increases (eg. luxury goods)

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8
Q

What are inferior goods?

A

Goods for which demand will increase if income decreases

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9
Q

How does income affect demand?

A

Normal goods - Direct relationship

Inferior goods - Inverse relationship

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10
Q

How does fashion/trends/preference affect demand?

A

If a good/service is fashionable, demand for it will increase.

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11
Q

How do interest rates affect demand?

A

Inverse relationship - as they increase, demand for goods/services decreases

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12
Q

How do complements affect demand?

A

When the demand of a good increases, so does the demand of its complementary good.

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13
Q

What is a substitute good?

A

A good bought as an alternative to another but performs the same function

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14
Q

What are complementary goods?

A

Goods purchased together as they are consumed together

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15
Q

Define ‘supply’.

A

The willingness and ability of producers to sell a good/service at a given price

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16
Q

What are the two ‘Golden Rules’ of supply?

A

Any movement along the supply curve is price-related.

Everything else causes a shift.

17
Q

Name the seven factors affecting supply.

A
Productivity
Indirect tax
No. of firms
Technology
Subsidies
Weather
Cost of production
18
Q

How does productivity affect supply?

A

Direct relationship - as it increases, so does supply

19
Q

How does indirect tax affect supply?

A

Inverse relationship - indirect taxes increase costs of production, therefore reducing supply

20
Q

How does the number of firms affect supply?

A

The more firms there are, the more supply is created

21
Q

How does technology affect supply?

A

New technology can increase efficiency and reduce cost of production, therefore increasing supply

22
Q

How do subsidies affect supply?

A

Subsidies reduce costs of production therefore increasing supply

23
Q

How does weather affect supply?

A

Good weather can improve crop yields, increasing supply but bad weather can decrease supply

24
Q

How does the cost of production affect supply?

A

If production costs rise, firms will reduce supply as their profits will be reduced

25
Q

What are subsidies?

A

Money payments given by the government to firms to reduce their cost of production and prices of goods/services

26
Q

What is an indirect tax?

A

Taxes levied on spending (eg. VAT)

27
Q

What is market equilibrium?

A

The price at which the market clears (no shortages or surpluses)

28
Q

How does an increase in demand affect the equilibrium price and quantity?

A

The equilibrium price and quantity both increase.

29
Q

How does a decrease in demand affect the equilibrium price and quantity?

A

The equilibrium price and quantity both decrease.

30
Q

How does an increase in supply affect the equilibrium price and quantity?

A

The equilibrium price decreases but the quantity increases.

31
Q

How does a decrease in supply affect the equilibrium price and quantity?

A

The equilibrium price increases but the quantity decreases.