Demand, Supply and Equilbrium Flashcards
Define ‘demand’.
The willingness and ability to buy a good or service at a given price
What are the 2 ‘Golden Rules’ of demand?
Any movement along the demand curve is price-related
Everything non-price related causes a shift
What are the 7 factors affecting demand?
Population Advertising Substitutes Income Fashion/trend/preference Interest rates Complements
How does population affect demand?
Direct relationship - as population increases, so does the demand for goods and services
How does advertising affect demand?
It increases customer awareness, therefore increasing demand for the good/service
How do substitutes affect demand?
If the price of a good increases, its demand decreases as its substitutes will be cheaper.
What are normal goods?
Goods for which demand will increase if income increases (eg. luxury goods)
What are inferior goods?
Goods for which demand will increase if income decreases
How does income affect demand?
Normal goods - Direct relationship
Inferior goods - Inverse relationship
How does fashion/trends/preference affect demand?
If a good/service is fashionable, demand for it will increase.
How do interest rates affect demand?
Inverse relationship - as they increase, demand for goods/services decreases
How do complements affect demand?
When the demand of a good increases, so does the demand of its complementary good.
What is a substitute good?
A good bought as an alternative to another but performs the same function
What are complementary goods?
Goods purchased together as they are consumed together
Define ‘supply’.
The willingness and ability of producers to sell a good/service at a given price