Demand & Supply Flashcards
What is demand? (effective)
Demand is the amount of a good/service that a consumer is willing and able to purchase at a given price in a given time period.
What is the law of demand?
The law of demand states that there is an inverse relationship between price and quantity demanded (QD), ceteris paribus
-price rises, QD falls.
-price falls, QD rises.
What is market demand?
Market demand is the combination of all the individual demand for a good/service.
-adding up all individual demand at each price level.
What three key assumptions is the law of demand based on?
The income effect
The substitution effect
The law of diminishing marginal utility
What do the income and substitution effect highlight?
They highlight how changes in price affect consumers’ purchasing power and their choices among different goods.
What does the law of diminishing marginal utility explain?
It explains why consumers are less willing to pay higher prices for additional units of a good.
What does the income effect refer to?
The income effect refers to a change in consumers’ purchasing power resulting from a change in the price of a good/service.
-when the price of a good increases, the purchasing power of consumers decreases as they can afford less of the good with the same income.
What does the income effect assume?
The income effect assumes that consumers will adjust their spending matters based on changes in their purchasing power caused by price fluctuations.
What is the substitution effect?
The substitution effect suggests that consumers will substitute goods/services that have become relatively more expensive with those that have become relatively less expensive.
-when the price of a good rises, they may seek alternatives that provide similar utility or satisfaction at lower prices.
What is the law of diminishing marginal utility?
The law of diminishing marginal utility states that as you consume more of a good or service, the utility (satisfaction) you receive from each additional unit gradually decreases.
What does the substitution effect assume?
The substitution effect assumes that consumers are rational decision-makers who have perfect information and respond to changes in relative prices by adjusting their consumption
What is marginal utility?
Marginal utility is the additional utility (satisfaction) gained from the consumption of an additional product.
What is an example of the law of diminishing marginal utility?
For example, a hungry consumer gains high utility from eating their first hamburger. They are still hungry and purchase a second hamburger but gain less satisfaction from eating it than they did from the first hamburger
How to make a good or service more attractive to consumers so they keep consuming additional units?
-Lowering the price, causing a movement down the demand curve.
What causes a movement along a demand curve?
A movement along a demand curve is caused by a change in price (ceteris paribus). This causes a change in quantity demanded.
What is a contraction along a demand curve?
A contraction along a demand curve is caused by an increase in the price of a good or service (ceteris paribus) meaning less consumers are able to afford the good, leading to a decrease in the quantity demanded for the good.
What are the non-price determinants that cause a shift of the demand curve:
-changes in income (real)
-changes in price of related goods (s & c)
-changes in size of market
-future price expectations
-changes in tastes and preferences
-special circumstances
What are substitute goods?
Substitute goods are those that can be used for the same purpose by the consumer. (can be used in replacement for another)
What are complementary goods?
Complementary goods are two products that a consumer uses together.
What are normal goods?
Normal goods are goods that experience an increase in demand due to an increase in consumer’s income. e.g. clothing
What are inferior goods?
Inferior goods are goods that experience a decrease in demand due to an increase in a consumer’s income. e.g. instant noodles
What are unrelated goods?
Unrelated goods are products that have no connection or relation to each other and do not affect each other in any way. e.g. tomatoes and skirts.
What is supply? (effective)
Supply is the amount of a good or service that a producer is willing and able to supply at any price in a given time period.
What is the relationship between price and quantity supplied?
As the supply curve is sloping upward, there is a positive (direct) relationship between price and quantity supplied.
What is the goal of rational profit maximising producers?
Rational profit maximising producers would want to supply more as prices increase in order to maximise their profits.
What is the law of supply?
The law of supply state that there is a positive relationship between quantity supplied and price (ceteris paribus).
-when the price rises QS rises.
-when the price falls QS falls.
What is market supply?
market supply is the combination of all the individual supply for a good/service
-adding up the individual supply at each price level.